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tune up your practice
Tune Up Your Practice: 4 Things Lawyers Can Do to Avoid Unemployment

With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.

Rosanna Berardi - January 13, 2021
building a network
Adding Value: 4 Tips for Building a Network by Helping Others Succeed

Rob Foil | The key to building a strong professional network? Work hard to identify ways to help others succeed.

Rob Foil - November 25, 2020
typing on keyboard online law firm reviews
How to Use Online Reviews to Protect Your Referrals

Mark Homer | Online reviews are crucial to your referral business. Here's how to jumpstart asking for reviews and create a process that makes it simple for clients.

Mark Homer - November 16, 2020
laptop screen with logos directory listings
Protect Your Referrals: Claim and Optimize Your Directory Listings

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

Mark Homer - November 4, 2020
puzzle pieces personal connection
To Build a Stronger Personal Connection With Clients, Highlight Common Interests

Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.

Sally J. Schmidt - October 15, 2020
digital marketing for law firms
Digital Marketing for Law Firms: What Is Your Strategy?

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Mark Homer - February 18, 2020
Referrals or Search, Law Firms Need a Strong Digital Marketing Strategy

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Mark Homer - January 27, 2020
Lawyer Referral Network
Use Email to Nurture Your Lawyer Referral Network

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

Amy Hunt - December 9, 2019
2019 Clio Legal Trends Report, Pt. 2: Is Referral-Based Marketing Dying a Slow, Painful Death?

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jared Correia - December 2, 2019
Trees growing money increasing referrals
Five Simple Tips for Increasing Referrals

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

Mike Margol - November 8, 2019
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