Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.
Mark Homer - February 16, 2021Sally Schmidt | To build an internal stream of matters, treat your referring colleagues like clients.
Sally J. Schmidt - January 21, 2021With so much uncertainty, it can be hard to know what steps — big or small — will help make your practice strong. These four tactics are a good place to start.
Rosanna Berardi - January 13, 2021Rob Foil | The key to building a strong professional network? Work hard to identify ways to help others succeed.
Rob Foil - November 25, 2020Mark Homer | Online reviews are crucial to your referral business. Here's how to jumpstart asking for reviews and create a process that makes it simple for clients.
Mark Homer - November 16, 2020Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.
Mark Homer - November 4, 2020Sally Schmidt | A common interest won't be the only reason a prospect sends you work. But once you’re on the shortlist, that personal connection can push you to the top.
Sally J. Schmidt - October 15, 2020Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.
Mark Homer - February 18, 2020It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.
Mark Homer - January 27, 2020Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...
Amy Hunt - December 9, 2019Sign up for our free newsletter.