Law Firm Marketing

I have spent a good deal of my career trying to get lawyers to spend less time with other lawyers and more time with clients and prospects.

David Arato | Blogging can connect your firm with potential clients who are seeking legal representation or advice online.

For three years running, Linn Freedman of Robinson+Cole has been the most well-read author writing about data privacy and cybersecurity on JD Supra.

Julie Savarino | Live streaming can build attorneys’ credibility and reputation faster than traditional webinars or other online events.

Jay Harrington | When it comes to building your practice, specificity is your roadmap, and action is your vehicle. The Specificity Funnel gives you both.

Sally Schmidt | If you haven't learned your client's preferences, you are basically saying you don't care what's important to them.

Bull Garlington | All the worst handshakes and how to handle them.

Automated SMS marketing, also known as text marketing, is a powerful tool in the quest to find and keep new clients.

Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.

With the divisive nature of politics and the volatility of social media, deciding when and whether to comment can get tricky. Tips from Katie Barnard.