Law Firm Marketing

Most professionals believe business development is difficult for women lawyers — but it's getting easier.

Brian Greene | The idea of being a jack-of-all-trades is appealing, but we found our sweet spot really getting to know a specific industry.

Attending holiday parties can be more awkward than meeting the parents. These tips can help you feel more confident.

Law firm client reviews — which go beyond simple endorsements — are important considerations for prospective clients. Use this tutorial.

Client-centric selling is all about engaging in conversation, asking insightful questions and having an abundance mindset.

Sasha Berson | Key success factors for a firm’s primary functions and simple metrics law firm owners should manage to achieve high profitability.

Sally Schmidt | If you experience service-related problems, here are some tips for dealing with clients.

Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.

Whatever technology or platform you use, building authentic relationships requires intentionality, curiosity and vulnerability.

Jay Harrington | An unvarnished look at how I come up with ideas for long-form content, from a 1,500-word article to a 5,000-word book chapter.