Law Firm Marketing

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Interview | Immigration and divorce lawyer — and social media star — Marina Shepelsky. 

Consider these five factors, when it's time to hire a law firm's first marketing or business development professional.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong.

Veteran trial lawyer Robert Katzberg, author of the new book "The Vanishing Trial," on the key to achieving success and happiness in the business of law today.

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Annette Choti | A quick primer on some of the most common law firm website ethics rules.

Understanding the four stages of the buyer journey can point to ways to improve your marketing, practice management and payment systems.

Ruth Carter says having other streams of income helps provide financial stability in the unstable, often stressful world of solo practice. Her new side hustle targets people who won't pay a lawyer, but will buy an online course with legal information.

Ruth Carter | Where do you start when your firm needs a logo? Check into these common options used by entrepreneurs.