Law Firm Marketing

lawyer client development
Get Serious About Business Development and Start Taking Action (Even If It’s Imperfect)

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Jay Harrington - November 14, 2022
legal marketing tactics
Top Seven Legal Marketing Tactics to Finish the Year Strong

Prepare for a profitable year ahead. Seven top legal marketing tactics to help your law firm finish the year with a bang.

Law Ruler - November 11, 2022
law firm marketing plan
Writing Your Annual Marketing Plan

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

Sally J. Schmidt - November 8, 2022
ebook publishing
How Ebooks Showcase Your Expertise and Help You Land Clients

Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.

Annette Choti - November 1, 2022
speaking engagements
Five Ways to Make Speaking Engagements Pay Off

It’s a huge waste to do the work to give a speech and leave it at that. Here are five more things you can do multiply your speaking engagement's marketing impact.

Merrilyn Astin Tarlton - October 26, 2022
law firm ROI
Love At First Site: Creating a Website That Engages and Converts

We speak with attorneys who are frustrated by a lack of law firm website ROI. Most know there’s an issue but can’t quite diagnose the cause.

The Omnizant Team - October 22, 2022
linkedin profile
It’s a Social Network: First or Third Person for Your LinkedIn Profile?

Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.

Nancy Slome - October 22, 2022
online presence
Positioning Yourself for Online Opportunities

Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.

Sally J. Schmidt - October 20, 2022
client gifts
Holiday Season Already? Client Gifting Gets Harder

Teddy Snyder | Holiday gift-giving to clients and referral sources was already perilous before the pandemic.

Theda C. Snyder - October 18, 2022
digital marketing trends
Top Digital Marketing Trends for Law Firms in 2022

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

Annette Choti - October 17, 2022
envelope

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