Law Firm Marketing

This is the time of year when many law firms require their lawyers to develop a personal marketing or business development plan. Even those without a requirement no doubt start thinking about their goals as the new year approaches.

Annette Choti | If you are looking to boost your firm's online visibility, consider publishing an e-book.

It’s a huge waste to do the work to give a speech and leave it at that. Here are five more things you can do multiply your speaking engagement's marketing impact.

We speak with attorneys who are frustrated by a lack of law firm website ROI. Most know there’s an issue but can’t quite diagnose the cause.

Nancy Slome | Why are lawyers afraid to write in the first person? Tips to punch up your LinkedIn Profile.

Sally Schmidt | A lot of lawyers (of all ages) are still skeptical about the value of an online presence for business development.

Teddy Snyder | Holiday gift-giving to clients and referral sources was already perilous before the pandemic.

Annette Choti | Whether you manage your firm’s digital marketing strategy or outsource your marketing, here are the trends you should know.

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re using on your website and on social media speaks ...

Walter McCorkle | At long last, you have free time to focus on business development activities. Here's your checklist.