Law Firm Marketing

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...

Not long ago, I was asked to make a presentation at a state bar's Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the back said, “You make it sound like the ...

Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new iPhone 8.  You don’t need a Ph.D. in Economics to ...

Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get at this time of year is, “Are holiday marketing ...

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google's goal is to deliver to the searcher — you, me and your potential client — the most relevant content as quickly as ...

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm's patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t be helpful or interesting enough to be ...

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. Get off the wheel. There’s still a way to publish ...

Whether you are a solo attorney or in a big firm, the ability to generate business is critical to your success. But we all struggle with how to do it without draining our bank accounts. So here are some tips on how you can get a referral ...