Rainmaking

A Lawyer in Uzbekistan? We’ve Got That

For decades, law firm networks have helped lawyers build relationships, share referrals and learn all kinds of things from other lawyers outside their markets. Hundreds of networks exist, often organized around a certain type of law ...

Mark Beese - July 25, 2011
Yellow paper with the word branding cut out shows image and branding
How Is Your Image?

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Theda C. Snyder - May 16, 2011
Big Ideas for Small Talk

Some people are born schmoozers and like nothing more than to meet and mingle at professional events. But for others, this is about as painful as watching a "Kardashians" marathon at gunpoint. If you fall into the latter category — and most of ...

Mary Ellen Sullivan - April 26, 2011
How Clients Choose Lawyers

How clients are choosing a lawyer. Sitting there, staring at the inside of your office door, and wondering how long you’ll have to wait before a new client strolls in? Stop it. To attract new clients, you need to set yourself apart from ...

Larry Bodine - April 20, 2011
Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: ...

Jordan Furlong - March 21, 2011
LinkedIn and Your Job Search: Step One

While 90 million users may seem paltry relative to Facebook’s 500 million, LinkedIn offers a professional promise Facebook can’t touch: It can actually help you find and land a new position. In this two-part series, Wendy Werner gets you set up ...

Wendy Werner - March 16, 2011
breaking the ice
Beyond Breaking the Ice

You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...

Steven Taylor - December 14, 2010
multitasking
Client Development: Ditch the Inertia

Okay. Really. You know you've got to get more aggressive about bringing in new clients. As Mom used to say, "Those bills aren't going to pay themselves!" But where to start?

Merrilyn Astin Tarlton - June 3, 2010
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