I was recently challenged to explore what client service will look like in 2026. The good news is the conversation has already started, but the bad news is law firms have a long way to go. It is great that the idea of “client service” is authentically being explored within law firms, but what many lawyers think of as client service is really just table stakes. What is lost is that client service creates greater client loyalty and greater client loyalty yields more work, higher realization and stronger promoters. But firms only earn that loyalty when they demonstrate a deep understanding of their clients’ needs and expectations.
September 26, 2016 0 1The 2016 Futures Conference featured a crowd of wonderful speakers with provocative ideas. The theme, “What Will Law Look Like in 2026?” brought out some deeply interesting ideas. We asked four conference speakers to summarize their presentations: The Future of Client Service by Nathaniel Slavin, The Wicker Park Group Will Alternative Business Structures (ABS) Fly? by Reid Trautz, […]
Originally published September 25, 2016I deal in "clouds and dirt." That's how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week's Clio Cloud Conference in Chicago. And the metaphor of "clouds and dirt" is a pretty good way to describe the Silicon Valley inspired, high-energy ClioCon, which delivers sessions that motivate lawyers to reach far beyond the status quo in their businesses, alongside sessions that dig deep into using technology to actually work on big ideas. So, sticking with "clouds and dirt," here are five motivating things I (and the 800 other attendees) learned at the conference, along with a few tips to add to your action plan.
Originally published September 23, 2016I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I was pleased to see at least one of the 3,500 attendees was from a law firm marketing department.) By the end of the event, my head was buzzing with ideas to apply to how I write blog posts — as well as tactics I can use to make sure my existing content reaches a broader audience searching for legal information. Here are highlights from the sessions I attended.
Originally published September 21, 2016If you spend time typing, you’ve very likely found "copy and paste" to be two of your best friends, on any computer system. But if having one copied item available is good, wouldn’t more be better? I've discovered that clipboard managers can be a great time-saving tool.
Originally published September 20, 2016Enterprising Lawyer Q&A: Kimberley Motley, a practicing attorney since 2003, has worked in Afghanistan since 2008. She is the first foreigner to litigate cases in Afghanistan's criminal and commercial courts. Kimberley currently represents clients on every continent except Antarctica — including individuals from international corporations and NGOs, as well as embassies and ambassadors around the world. She has been featured in Vanity Fair, New York Times, Wall Street Journal, London Times, CNN, BBC and the Today Show to name a few. Learn more about her story here.
Originally published September 19, 2016We know that free-play is important to the development of children. But it’s also really important in the life of an adult. You may think you don’t need to play, that you don’t have time to play, but there are good reasons to incorporate play into your life. But what is play?
Originally published September 16, 2016“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun after a night of partying in Brazil. Indeed, “over-“ is a prefix meaning excessive or excessively. But there is no such word as “over-exaggerate.” And yet, many words with this prefix seem as silly as Lochte’s grammar misstep. “Over-smooth” is an adjective, but it’s hard to imagine how a surface could be more smooth than just “smooth.” You could correctly call the witness who shoots off his mouth “over-talkative”, but doesn’t “talkative” make the point?
Originally published September 15, 2016"Under-promise and over-deliver." You’ve probably heard the phrase. But do you really understand what it means? Most of your unhappy clients would never have become disgruntled if you'd had protocols in place to properly set their expectations the day you signed them up. Before you take your next new client down that confusing, frustrating road commonly referred to as the “legal process,” let's look at two big reasons it is so important to set realistic expectations for your clients. Up front.
September 14, 2016 0 1Launched in 2008, Evernote rose in popularity because it solved a major constraint in our productivity — recognizing the changes in the way we actually work, access information and communicate. We no longer work on just a desktop or a laptop. We aren't just working out of Windows Explorer or Apple's Finder. We want access to our most important stuff on all of our phones and devices, anywhere we are.
Originally published September 13, 2016