Like most new associates, you know you should probably focus on marketing, but where? In this month's edition of "Ask the Experts from the Legal Marketing Association," Tina Emerson, Jim Jarrell and Ian Turvill answer the question, "As a law firm associate, what should be my most important marketing and business development goals?"
Originally published November 3, 2015
"Another end-of-year chore. What should we send out? Does anybody even care?" Those thoughts come to mind whenever it’s time to start thinking about sending a holiday card. It doesn’t have to be this way. What have your clients heard from you this year? Was your last communication an email with legal documents, or … an invoice? If you think about it, the holidays are the perfect time to (literally) put something in your clients’ hands that will remind them of you in a personal way. Consider this: A printed card in the mail cuts through the clutter with a near 100 percent open rate! Here are a few more things to consider before you sign off on your holiday card ... READ THE REST
Originally published November 2, 2015
What do lawyers fear most about technology? What should they fear? For this All Hallows' Eve edition of Friday 5+ Tech Tips, we asked the practice management experts for their best — or is it worst? — legal tech horror stories. Here are chosen tales from Jim Calloway, Carole Levitt and Mark Rosch, Nora Regis, and Sharon Nelson and John Simek, along with some guidance on warding off the technology goblins. ... READ THE REST
Originally published October 30, 2015You don’t have to be afraid of ghosts this Halloween. In fact, you might consider these five thoughts about working with one. 1. Why would I want to work with a ghostwriter? Most lawyers tend to write, well, like lawyers. A skilled ghostwriter can help you turn out more effective prose for any purpose. Delegating part of a writing task can help you make the best use of your time. ... READ THE REST
Originally published October 29, 2015
The process of updating your law firm’s website or marketing materials invariably creates strong opinions about whether to change the firm’s logo. While consistency and brand equity (as well as being budget friendly) are valid arguments for keeping your existing logo, it’s important to understand that a change could be a powerful move ... READ THE REST
October 28, 2015 0 0
We smiled when we read the name of Diana Stepleton’s upcoming session at this year’s MILOfest:”Hugging Your Clients.” Client service is one thing, but making your clients feel they have been hugged is something else altogether. So we asked the Ruby Receptionists GM to elaborate. Here are a few smart ways you can improve your […]
Originally published October 27, 2015Much has been written and said about the value of forming client teams, but a recent conversation made me realize not all lawyers understand what that actually means.
Originally published October 26, 2015The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many presentations are data-driven, with speakers sharing surveys that show the current state of the legal marketing industry, with lessons for firms and marketers drawn from Google analytics. And it’s not just about BigLaw. Often, the most interesting sessions are presentations from small firms and those working with very limited budgets.
Originally published October 23, 2015
We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or maybe you just don’t want to spend that much time with any one person. You need an escape that doesn’t require you to be rude.
Originally published October 22, 2015
By now you've probably seen the video The Evolution of the Desk. It got us thinking (and looking askance at our own desks!). If this is the space where we spend our days, it says so much about us. But … what exactly does it say? Attorney at Work readers are always curious about how — and where — other lawyers do their thing — eager to pick up a trick or hint for doing things better or more efficiently. So we asked some of our favorite contributors to give us a glimpse into their office world by taking a quick photo of their desktop to share. (We asked that they take an in situ photo and skip the tidying up — we'll leave it to you to figure out who complied.) ... WATCH THE SLIDESHOW
Originally published October 21, 2015
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