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Lawyer Marketing as Easy as 1-2-3

You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show up just in time to sit down for the meal, chitchat briefly with the people to your right and left before the speaker starts his address, and then sneak out during the applause. If you are like most lawyers, you will give yourself credit for going. In my book, however, you get a failing grade. ... READ MORE

Originally published October 22, 2013
Last updated July 29, 2019
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Ways Your Firm Can Create Motions More Efficiently

Meeting tight deadlines for filing motions is stressful by itself. But it's even more nerve-rattling when legal research, drafts and comments are scattered all over the place and not accessible when needed. In a typical law firm, email-based workflows are a big part of the problem. Substituting a secure cloud collaboration system for the email workflow can overcome this problem, helping law firms save time and money throughout the process. To illustrate, let's say your firm is working on a motion for a personal injury case, in which emotional distress is one of your main arguments. Here are three ways the right cloud program can make motion drafting more efficient. ... READ MORE

Originally published October 21, 2013
Last updated April 13, 2018
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multitasking

What I Learned at the First P3 Conference

If you like this sort of thing (and I really do), the P3 Conference was an energizing, cutting-edge event that, for the first time, brought together three traditionally discrete disciplines — pricing, practice improvement and project management — to compare notes on some big trends in the practice of law.

Originally published October 18, 2013
Last updated May 5, 2018
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T-Rex with open mouth jerks at work

Lawyers and Social Media: Facebook ‘Em, Danno!

Krebbs came to me for advice. It seems one of his associates had called in sick the day they were to prepare massive final documents for a filing, leaving Johnson high and dry to finish it by himself. That very same night, however, Krebbs saw this guy's Facebook status — complete with selfies, mind you — about the romantic day he'd had with his girlfriend in the city. Needless to say, Krebbs was pissed, but he couldn’t figure out the best way to react. Should he fire the associate for lying? Make him take vacation instead of sick leave? Berate him for leaving Krebbs in the lurch? All — or none — of the above?

Originally published October 17, 2013
Last updated April 28, 2018
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Women looking at laptop screen Optimize

Direct Traffic Is Best for Your Law Firm Website

Once you know that no one is looking at your law firm website, it’s time to get serious about turning that around. How?

Originally published October 16, 2013
Last updated February 18, 2020
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Email

E-Newsletters for Lawyers: Ethically Educate and Advertise

If you’ve turned to the web to shop, reserve a hotel room or even sign up for a guest pass to your local gym, you’ve likely become a recipient of the vendors’ e-newsletters. From mega-corporations like Kellogg all the way down to one-person flower shops, businesses across a multitude of industries are spending big bucks on e-newsletter […]

Originally published October 14, 2013
Last updated April 20, 2018
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What Does the Future Hold for Lawyers?

Some of the legal profession’s foremost thought leaders gathered last week at the College of Law Practice Management’s 2013 Futures Conference, October 4-5, in Chicago. This year, a new format combined brief TED-style talks with longer breakout sessions on three topics: "The Market for Legal Services from the Buyer’s Point of View," "Innovation in the Law Firm" and "The Future of U.S. Law Schools." Here are some of the things I learned. ... READ MORE

Originally published October 11, 2013
Last updated February 23, 2021
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data redundancy

Burton Law: Virtual by Design

"Stephanie hated me at first. She thought I was really annoying." Chad Burton "I thought Chad was trying to pump me for free information. He was on his iPad the whole time." Stephanie Kimbro Whatever scenario by which a small law firm is built in your dreams, it is probably not the way it plays out in reality. When Stephanie Kimbro, a solo attorney from North Carolina and 2009 winner of the American Bar Association's annual award for Excellence in eLawyering, decided to join Chad Burton’s Ohio-based Burton Law LLC, they’d only met in person one time. No matter. They had plenty of other methods to get to know each other. ... READ MORE

Originally published October 10, 2013
Last updated April 16, 2023
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virtual label

What Do You Mean by “Virtual Law Firm”?

Virtual Law Practice. The legal industry has not experienced such a trendy concept since "per stirpes" hit the scene back in the day. The virtual concept must be doing something right, though, because it is both embraced and disliked. What is it? Over the past few years, virtual law practices have been defined on a sliding scale — from solos delivering services exclusively online, to multi-lawyer, multi-jurisdictional firms providing traditional and online services, and everything in between. READ MORE

Originally published October 10, 2013
Last updated October 17, 2021
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dogs in the law office

Dogs in the Law Office

I love my dog, Rosie. One of the benefits of having a virtual law practice is I get to work from home a lot — and that means my six-year-old basset hound is never far away. I also take her on work-related errands to dog-friendly places.

Originally published October 9, 2013
Last updated October 16, 2023
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