"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience." So what does this have to do with you? The Bar Association of San Francisco's Sayre Happich has insights from the Legal Marketing Technology Conference/West.

As much as you’d like to stop people from talking politics at work, perhaps with a handy table lamp, you know that’s unprofessional. Use these proven tactics instead.

If it's spring that means we are deep into graduation season and the hunt is on for the best law school graduation gifts.

Personal injury lawyers are beginning to use AI tools for case valuation, record review, demand letters, and more.

Joan Feldman | While it may seem routine to you, and no big deal, hearing their attorney’s voice can be a lifeline for a client.

Camille Stell | Silence sends a message. So does courageous, principled resistance. Here are steps every lawyer can use to speak up and push back.

Megan Zavieh | Non-engagement letters are exactly what they sound like: the opposite of an engagement letter. 

Teddy Snyder | Even if you never utter “whom” or “whomever” aloud, you need to use it correctly in your writing.

It's an ideal time to launch a career as a freelance lawyer, but is it right for you?

Ask the Experts at 2Civility.org: How should I balance priorities when everything for everyone seems to be a “top priority”?