Personal Branding

How do you keep up with law firm marketing when the world is turned upside down? Here are our top 20 marketing and business development posts, written during a pandemic.

Nothing But the Ruth! | After eight years on YouTube, Ruth Carter says creating videos isn't as difficult as lawyers think. Tips for getting views AND clients.

Here are 14 ideas from Gentleman's Gazette's Raphael Schneider to elevate your gift-giving style (and reduce your holiday stress).

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

You’ve spent the whole conference trying to get close to that potential business source, and you’re finally going to sit together at a banquet table. Or maybe a meal at a fancy restaurant is part of the interview process at the new firm you’re ...

Your bio is your calling card, but lawyers frequently miss the mark on what to include.

Want your talks to be well-received? Be yourself, field as many questions as you can — and have fun.

A few common mistakes can hurt your reputation and diminish your ability to influence others. Here are simple steps to correct course.

Your personal brand includes how you "package" yourself, from attire to tone to table manners. Five things that contribute to a positive or negative first impression.

You may not realize how much of everyday life is focused on, or divided by, the idea that there are only two genders. This makes my life complicated.