Personal Branding

The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media ...

Ever open up Google Hangouts or Skype to hear someone (okay, you) say, “Cripes! Where did that come from?” when the camera captures a side of your office you rarely notice? It’s not your bobblehead collection. It’s that sloppy stack of papers ...

Time to go look at yourself in the professional mirror—that is to say, to go read your online biography. Whether you’re a sole practitioner or a lawyer in a large firm, there’s one page on your website that’s entirely about you. Its purpose is ...

Quick: Who’s the top personal injury lawyer in your town? Criminal defense? The high-profile lawyers who spring to mind have developed an image, or personal brand if you will, to connect their name to their practice in the mind of the public. ...

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...