You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.
Susan Kostal - October 3, 2016“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun after a night of partying in ...
Theda C. Snyder - September 15, 2016"Under-promise and over-deliver." You’ve probably heard the phrase. But do you really understand what it means? Most of your unhappy clients would never have become disgruntled if you'd had protocols in place to properly set their ...
Ray Gross - September 14, 2016Recently I underwent a diagnostic medical test that I knew was going to cause me a great deal of anxiety. In addition, I had to arrive at the medical facility at 7 a.m., couldn’t have a cup of coffee in advance and had been told that I was ...
Wendy Werner - August 29, 2016Perhaps the most ridiculous construct I see and hear regularly is the conditional introductory phrase that prefaces content in documents with, “If you are reading this,” or that starts voicemail greetings with, “If you are hearing this message.”
Theda C. Snyder - August 18, 2016In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. Both people and careers ...
Wendy Werner - August 2, 2016Every group of listeners is a multi-eyed monster that a speaker must confront, eyeball to eyeball.
Marsha Hunter - August 1, 2016Okay, I'll say it and get it out of the way: "A picture's worth a thousand words." Trite as the aphorism may seem, it has been proven true time after time that a good solid image can be far more powerful than any block of text. Why do the most ...
Merrilyn Astin Tarlton - July 29, 2016A Curmudgeon's Perspective. The Attorney at Work compilation about time management and productivity ("A Matter of Time: Time Management and Productivity Tips for Lawyers") got me thinking about how lawyers are drawn to chasing new ...
Otto Sorts - July 27, 2016A change has crept up on us in the past couple of years. Just when you were starting to roll your eyes back into their sockets at the talk of "the death of email," up popped expressions like "WhatsApp me that file" or "I just Vibered my brother ...
Pankaj Taneja - July 26, 2016