The more I conduct client feedback interviews, the more I realize how few quality contacts lawyers make with their clients outside the substantive legal work being done. The number of times clients fumble for the name of a lawyer who is actively ...
Sally J. Schmidt - January 21, 2016For years I’ve heard the mantra, “It’s all about relationships.” At the risk of casting an unwelcome pall in the middle of the holidays, bear with me while I gore this venerable ox, a quaint vestige of the 25-year seller’s market that ended in ...
Mike O'Horo - December 30, 2015"Another end-of-year chore. What should we send out? Does anybody even care?" Those thoughts come to mind whenever it’s time to start thinking about sending a holiday card. It doesn’t have to be this way. What have your clients heard from you ...
Dennis Goris - November 2, 2015Much has been written and said about the value of forming client teams, but a recent conversation made me realize not all lawyers understand what that actually means.
Sally J. Schmidt - October 26, 2015Recently, a lawyer who said he'd "been given the chance to meet with my dream client" asked for help preparing for that meeting. He allowed that, "they're not adding any new panel counsel yet, but I was still given the opportunity to meet with ...
Mike O'Horo - September 28, 2015As the holidays approach, a smart lawyer begins to ponder greeting cards for clients and contacts. This year, an electronic greeting may be your best bet to impress without spending a bundle.
Merrilyn Astin Tarlton - September 16, 2015Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? In this edition of "Ask the Experts from the Legal Marketing Association," Jim Jarrell, ...
The Editors - September 1, 2015With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it's not too soon to knock a few big decisions off your to-do list, like ... should we send digital ...
Tim Derian - August 12, 2015It’s something you hear when you’re starting your career (and something you’ll hear constantly, throughout your career, if you’re a nonconformist): "You have to be more professional." Of course, that begs the question, just how does one "be ...
Jared Correia - July 9, 2015It's not that we want to put words in your mouth. But it has come to our attention that sometimes people struggle with what to say when they ask for work, or try to deliver a specific business development (sales!) message. Business ...
Mike O'Horo - June 1, 2015