Finding the right clients is a lot like online dating. The way people find a date has changed dramatically, with eHarmony, OkCupid, Match.com and Tinder, but the rules of attracting and making someone “yours” really haven’t. The same is true of ...
Dan Lear - November 22, 2016
You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...
Merrilyn Astin Tarlton - November 14, 2016
Email may be good for maintaining a relationship, but it is not good for building one. Both email and texting are fast, convenient and essentially allow nonstop 24/7 communication. The downside is they are easily misinterpreted — and emails ...
Michael Baker - October 12, 2016I was recently challenged to explore what client service will look like in 2026. The good news is the conversation has already started, but the bad news is law firms have a long way to go. It is great that the idea of “client service” is ...
Nathaniel Slavin - September 26, 2016
"Under-promise and over-deliver." You’ve probably heard the phrase. But do you really understand what it means? Most of your unhappy clients would never have become disgruntled if you'd had protocols in place to properly set their ...
Ray Gross - September 14, 2016
Recently I underwent a diagnostic medical test that I knew was going to cause me a great deal of anxiety. In addition, I had to arrive at the medical facility at 7 a.m., couldn’t have a cup of coffee in advance and had been told that I was ...
Wendy Werner - August 29, 2016Recently, I interviewed the partners at a law firm as part of a marketing assessment. I asked each of them whether there is any particular industry or type of client the firm should target for business. One of the lawyers said to me, “I don’t ...
Sally J. Schmidt - July 28, 2016
Recently I offered suggestions — aimed at Gen Xers and Baby Boomers — for improving communication with millennials. Here is the promised corollary version: Guidelines to help millennials communicate with Gen Xers and Baby ...
Linda Hazelton - July 20, 2016
In Part 1 of "Purge Toxic Clients," we walked through how to identify a bad client. Today, having identified them, let's look at how to actually end the relationship. When ending a client relationship, you have three goals: 1) Politely explain ...
Mike O'Horo - July 14, 2016Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and “10” was something like “Take ...
Sally J. Schmidt - July 7, 2016