If you were one of the 108 million Americans watching Super Bowl XLVIII, you know what I mean when I say it’s a rare few of us who’ll ever feel the adulation Jacoby Jones enjoyed when he ran back the first kickoff of the second half ...
Merrilyn Astin Tarlton - February 22, 2013Today is the first in a new edition of "Ask the Experts" produced in collaboration with the Association of Legal Administrators. ALA told us that one of the most troubling issues on law firm managers’ desks right now is ...
The Editors - February 21, 2013Stephanie Kimbro will speak on "The Consumer Law Revolution: Lawyer Collaboration with Branded Networks" at the Lawyernomics 2013 conference in Las Vegas on April 27. Her topic is a hot one—and as author of three books on related topics and ...
The Editors - February 20, 2013It's a simple fact that being organically ranked number one on Google is still one of the most effective ways to drive traffic to your website. Even the savviest marketers may be unaware, though, that regular algorithm updates by the good folks ...
Brian Burt - February 18, 2013In this edition of "Ask the Experts," three savvy members of the Legal Marketing Association take on the question, "I say that law firm websites are a thing of the past. They are nothing more than brochures. I’m trying to ...
The Editors - February 13, 2013Last week, I had the absolute pleasure of speaking with social media entrepreneur and best-selling author Gary Vaynerchuk. If you haven’t read his book, The Thank You Economy, go read it. It’s fantastic. Gary —who has ...
Ruth Carter - February 12, 2013Google Calendar, available with a free Google account and also bundled with the fee-based Google Apps productivity suite, is an interesting product. While it is not exactly revolutionary in the way it handles online calendar management, there ...
Catherine Sanders Reach - February 11, 2013There’s an old show business axiom that you always want to leave the audience hungry for more. Yes, you may rightfully see your law practice as more business than vaudeville. But you also want clients to find working with you is so pleasant and ...
Merrilyn Astin Tarlton - February 8, 2013The most important ABA Model Rule governing professional conduct in the area of legal marketing is Rule 7.1, which covers communications concerning a lawyer's services. All states have adopted this rule, worded exactly the same or very close to ...
Roy S. Ginsburg - February 6, 2013I’ve talked about how to become a more productive and successful lawyer (and person) by leveraging David Allen’s time management system, Getting Things Done, and either Evernote or Springpad. In this post I am going to home in on the first ...
Daniel Gold - February 5, 2013