March 2017 — Attorney at Work (www.attorneyatwork.com) announces the release of “Getting Clients: For Lawyers Starting Out or Starting Over,” a new book by legal marketing hall-of-famer Merrilyn Astin Tarlton.
REVIEW COPIES AVAILABLE
Review copies and interviews with Merrilyn Astin Tarlton are available upon request. The information below may be used in whole or part with acknowledgment to the author as the source and a link to Attorney at Work: https://www.attorneyatwork.com/law-practice-books/careers-books/getting-clients-lawyers-starting-starting/
Soon You’ll Be Getting Clients!
The most difficult challenge a lawyer faces is figuring out how to get clients. Particularly if you’re a young lawyer. It can feel like there is a secret no one is telling when other lawyers have lots of clients with what looks like a minimum of work.
Merrilyn Astin Tarlton has been coaching lawyers to unlock those secrets for over 30 years. In her new book “Getting Clients,” she brings extensive knowledge and a warm sense of humor to walk you through what you need to be doing — and when you need to be doing it — to become the lawyer you have always wanted to be, doing the type of work you have always wanted to do.
With “Getting Clients” as your guide, you will:
- Develop your own easy marketing plan.
- Learn simple ways to remain motivated and on purpose.
- Build and nurture your own unique network.
- Apply the best marketing tactics for your target market.
- Reap the rewards of your smart business development activities.
ABOUT THE AUTHOR
Merrilyn Astin Tarlton has been helping lawyers think differently about the practice of law since 1984 when she became one of North America’s first law firm marketing executives. Today she works with individuals and organizations to redefine success in the new business of law. Merrilyn is a founding member and past president of the Legal Marketing Association (LMA) and a past president and trustee of the College of Law Practice Management. She was honored to be inducted into the inaugural class of the LMA Hall of Fame and as a Fellow in the College. Merrilyn was a founding partner of AttorneyatWork.com and is a regular contributor. Contact Merrilyn directly at firstname.lastname@example.org.
ABOUT THE BOOK
Getting Clients: For Lawyers Starting Out or Starting Over
by Merrilyn Astin Tarlton (Attorney at Work, 2016)
List Price $40 (print); $20 (digital available in 2017)
Format: 5½ x 7½ soft-cover and PDF
Published by Attorney at Work, USA
For purchasing information visit the Attorney at Work Bookstore here.
What People Are Saying
“Merrilyn Astin Tarlton has distilled 30 years of insight and ingenuity into one of the smartest, sharpest, wisest books on legal business development you will ever read. Every page contains great ideas, proven strategies, and sage advice for lawyers who want to build thriving practices and are ready to start right now. ‘Getting Clients’ absolutely delivers on the promise of its title.”
Legal Market Analyst & Forecaster, Law21
“Even if you have read some of the hundreds of books and articles written on how to get clients, get this book, study it and keep referring to it until it is dog-eared. It is the most comprehensive discussion of everything you could do, how to do each of them and how to monitor the results. And all of this seasoned with Merrilyn’s delightful sense of humor that makes it not only invaluable but also enjoyable to study.”
President, Robert W. Denney Associates
“‘Getting Clients’ is what every lawyer needs to do. And Merrilyn Astin Tarlton’s book is the best guide for getting clients for lawyers at every career stage. It will give you a kitbag of tools for building the practice you want. Smart law schools should hand it to new lawyers with their diplomas. Wise law firms, small or big, will make sure that every lawyer has a copy.”
Counsel, Conflicts and Regulatory Matters, Gowling WLG
“‘Getting Clients: For Lawyers Starting Out or Starting Over’ by Merrilyn Astin Tarlton provides a commonsensical guide for attorneys seeking to demystify the marketing and business development processes.”
Chief Recruitment & Professional Development Officer, Finnegan
“’It’s incredibly readable and written by one of the best. Read it through — then, go back and follow the step-by-step process to build your business. Recent grads have a road map for how to grow their practices. The 20-year veterans get a tune-up and reminders to sharpen their focus.”
Mary Beth Pratt
Former CMO with North American law firms
ABOUT THE PUBLISHER
Attorney at Work publishes the website AttorneyatWork.com, providing “one really good idea every day” for enterprising lawyers, and publications and books for the legal profession. Other books published by Attorney at Work are:
- One of a Kind: A Proven Path to a Profitable Law Practice
by Jay Harrington
- Sponsoring Women: What Men Need to Know
by Ida O. Abbott
- Evolutionary Road: A Strategic Guide to Your Law Firm’s Future
by Jordan Furlong
- Winning at Local Search
by Mike Ramsey
Visit www.attorneyatwork.com for information and to subscribe to our daily law practice tips newsletter.