You don’t have to be afraid of ghosts this Halloween. In fact, you might consider these five thoughts about working with one. 1. Why would I want to work with a ghostwriter? Most lawyers tend to write, well, like lawyers. A ...
Theda C. Snyder - October 29, 2015
The process of updating your law firm’s website or marketing materials invariably creates strong opinions about whether to change the firm’s logo. While consistency and brand equity (as well as being budget friendly) are valid arguments for ...
Elonide Semmes - October 28, 2015
We smiled when we read the name of Diana Stepleton’s upcoming session at this year’s MILOfest:”Hugging Your Clients.” Client service is one thing, but making your clients feel they have been hugged is something else ...
Diana Stepleton - October 27, 2015The annual Legal Marketing Association Technology West conference is the equivalent of the State of the Union for law firm marketers. It’s a hands-on, application-oriented meeting with presentations from those at the top of their fields. Many ...
Susan Kostal - October 23, 2015
We’ve all found ourselves trapped in a dead-end conversation at a networking event. Someone drones on about a topic in which you have no interest. Or, it’s simply someone you don’t like. Or maybe you just don’t want to spend that much time with ...
Mike O'Horo - October 22, 2015
By now you've probably seen the video The Evolution of the Desk. It got us thinking (and looking askance at our own desks!). If this is the space where we spend our days, it says so much about us. But … what exactly does it say? Attorney at ...
The Editors - October 21, 2015
What's new in the practice management technology zone? Here are a few quick links to new products and updates — some debuting this week — plus a few applications to help you prepare for trial. Clio announced two new major ...
Joan Feldman - October 20, 2015
First, let’s get some terms straight. These days, journalism schools are teaching students that a "press release" should be called a "news release." Last time I heard, television, radio, cable and the Web don’t use printing presses. So starting ...
Jon Quick - October 19, 2015
Once a year, the College of Law Practice Management meets at its Futures Conference to induct new Fellows into the College and discuss issues of importance to the delivery of legal services. This year’s meeting took place October 8-9 at ...
Patrick Lamb - October 16, 2015
Every few years, state ethics officials issue a questionable decision in the legal marketing ethics area. The ones that make you scratch your head and think, “Really? What planet do they live on?” In Florida, for example, officials thought a ...
Roy S. Ginsburg - October 15, 2015
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