At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business ...
Sally J. Schmidt - February 16, 2015
The modern world is a raucous symphony of noise. The squawks and pings of mobile devices are only the latest additions to a cacophony of rings, bells, announcements, conversations and other noises producing distractions, even stress, in our ...
Paul H. Burton - February 13, 2015
Last week, we asked a handful of legal technologists to be our reporters at LegalTech New York. The scoop? Cybersecurity topped the hot topics list (made hotter still with news that another big health-care company had been breached). But ...
The Editors - February 12, 2015
I shocked my contacts at the beginning of the year when I announced that I joined another law firm. (I know, I never thought it would happen either.) I am now of counsel at an IP boutique firm called Venjuris in Phoenix. I still have Carter Law ...
Ruth Carter - February 11, 2015
Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending ...
Roy S. Ginsburg - February 10, 2015
One of the great story lines from the movie "Caddyshack" is Carl Spackler's (Bill Murray) epic battle with the pesky golf course gopher. While the gopher proved to be a tougher adversary than Spackler expected, and ultimately outwitted the ...
Jay Harrington - February 9, 2015
My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring ...
Josh Brown - February 4, 2015
There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences ...
The Editors - February 3, 2015
In 2014, I spent a lot of time focused on the future of lawyers. One highlight of that was spending time with legal futurist Richard Susskind, who was our guest at the Oklahoma Bar Association's annual meeting in November. I also met and ...
Jim Calloway - January 30, 2015
Do you ever feel like everything you do is for someone else — be it clients, colleagues, staff, family members, the kid at the door selling candy bars to fund his class trip — when, truth be told, you are feeling pretty darn needy yourself? Most ...
Merrilyn Astin Tarlton - January 29, 2015
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