Daily Dispatch

Essential Financial Management
Essential Financial Management for Lawyer Entrepreneurs

If you are an attorney in your own firm, you have made the leap — you are an entrepreneur. You probably started your firm because you wanted that feeling of autonomy and control — you wanted to call the shots. But how much control do you really ...

Micky Deming - February 18, 2015
Making the Case for Love in Your Law Firm

Okay, don't get your knickers in a knot. We're not talking about illicit affairs steaming up the supply closet, or after-hours trysts with clients. Today, in the first of a two-part series, Christy Cassisa is talking about an entirely different ...

Christy Cassisa - February 17, 2015
Play to Win
Marketing Where You Are: Build on a Passion

At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business ...

Sally J. Schmidt - February 16, 2015
Friday Five
Five Ways to Leverage Silence

The modern world is a raucous symphony of noise. The squawks and pings of mobile devices are only the latest additions to a cacophony of rings, bells, announcements, conversations and other noises producing distractions, even stress, in our ...

Paul H. Burton - February 13, 2015
LTNY
Take-Aways from LegalTech New York

Last week, we asked a handful of legal technologists to be our reporters at LegalTech New York. The scoop? Cybersecurity topped the hot topics list (made hotter still with news that another big health-care company had been breached). But ...

The Editors - February 12, 2015
Nothing But the Ruth
Giving Up Solo Practice for Firm Life

I shocked my contacts at the beginning of the year when I announced that I joined another law firm. (I know, I never thought it would happen either.) I am now of counsel at an IP boutique firm called Venjuris in Phoenix. I still have Carter Law ...

Ruth Carter - February 11, 2015
How to Know If a Conference Will Be Worth It

Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending ...

Roy S. Ginsburg - February 10, 2015
one of a kind with apples Bullied
Unlock Writer’s Block: Content Marketing Tips

One of the great story lines from the movie "Caddyshack" is Carl Spackler's (Bill Murray) epic battle with the pesky golf course gopher. While the gopher proved to be a tougher adversary than Spackler expected, and ultimately outwitted the ...

Jay Harrington - February 9, 2015
lawyer podcast
Three Ways Podcasting Grew My Niche Practice

My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring ...

Josh Brown - February 4, 2015
Social Media Marketing
How Do You Use Social Media? Reader Survey Results

There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences ...

The Editors - February 3, 2015
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