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Getting Clients

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Important Reminders About Business Development

If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and business development — they just make it ...

Merrilyn Astin Tarlton - February 20, 2017
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Check Your Business Development Vital Signs

You know by now (did you ever not?) that it takes more than your business card and an open door to draw clients into your law office. And while you may have devised your marketing plan and work it to the best of your ability, January is still a ...

Merrilyn Astin Tarlton - January 16, 2017
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Focus, People! Tell Them Precisely What You Do

Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...

Merrilyn Astin Tarlton - December 15, 2016
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Have You Got What Clients Want?

You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...

Merrilyn Astin Tarlton - November 14, 2016
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Getting the Right Clients

Next month, Merrilyn Astin Tarlton's new book hits the streets, and we couldn't be more excited. "Getting ...

Merrilyn Astin Tarlton - October 18, 2016
getting clients title showing three people

Five Ways to Make Speaking Engagements Pay Off

Let’s say you’ve been invited to speak at the annual meeting of a group of not-for-profits next month. Specifically, they want to know what, if anything, they should be worrying about relative to your specialty — say trademarks and brands. ...

Merrilyn Astin Tarlton - September 19, 2014
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Closing In on New Clients

When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...

Merrilyn Astin Tarlton - April 5, 2013
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Didn’t Get the Work? Now What?

It was a formal response to an RFP. Or maybe a pitch you finally made to that client you've been softening up for some time. And you were great! But ... no, you didn't get the work. It is so disappointing, that goes without saying. But ...

Merrilyn Astin Tarlton - August 13, 2012