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Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.
Gina Rubel - September 9, 2020
Jay Harrington | To borrow from Dickens, it is the best of times and the worst of times to generate media visibility for your firm.
Jay Harrington - July 13, 2020
Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.
Susan Kostal - March 16, 2020
Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.
Gina Rubel - March 9, 2020
Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...
Gina Rubel - January 16, 2020
PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.
Meredith Parfet and Aaron Solomon - December 3, 2019
New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.
The Editors - September 4, 2019
You know being quoted in the press can be great for your law practice. It provides third-party validation that you’re amazing, right? If you’ve been following Attorney at Work, you’ve already learned plenty about how to use news releases, tap ...
Lisa Banks - September 25, 2017
Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the ...
Sally Kane - May 22, 2017
Why do you find certain lawyers quoted in the press so often? Are they magically on speed-dial with certain outlets? In short, yes. Befriending a reporter is an exercise in social capital. You want to create an easy, mutually beneficial ...
Susan Kostal - April 12, 2016
