Get more Attorney at Work!
Sign up for our free newsletter.
Sign up for our free newsletter.
Jay Harrington | To borrow from Dickens, it is the best of times and the worst of times to generate media visibility for your firm.
Jay Harrington - July 13, 2020
Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.
Susan Kostal - March 16, 2020
Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.
Gina Rubel - March 9, 2020
Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...
Gina Rubel - January 16, 2020
PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.
Meredith Parfet and Aaron Solomon - December 3, 2019
New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.
The Editors - September 4, 2019
You know being quoted in the press can be great for your law practice. It provides third-party validation that you’re amazing, right? If you’ve been following Attorney at Work, you’ve already learned plenty about how to use news releases, tap ...
Lisa Banks - September 25, 2017
Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the ...
Sally Kane - May 22, 2017
Why do you find certain lawyers quoted in the press so often? Are they magically on speed-dial with certain outlets? In short, yes. Befriending a reporter is an exercise in social capital. You want to create an easy, mutually beneficial ...
Susan Kostal - April 12, 2016
In yesteryear, if you wanted to circulate news, you yelled it over the fence. In two minutes your neighbor had all of it. In 20 minutes it was around the block, and in two hours it was all over town. Fast-forward. In the 1980s, corporate ...
Susan Kostal - February 18, 2016
