Digital Marketing


Part Two

Secrets of Online Legal Marketing: Managing the Pipeline

By | Jul.12.18 | No Comments

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of online legal marketing: …Continue reading »


PART ONE

Secrets of Online Legal Marketing: The Basics

By | Jul.05.18 | No Comments

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. …Continue reading »


Citations and Linktations

Keeping Online Business Information Listings Up to Date

By | Jun.26.18 | No Comments

Here’s a cautionary tale of why having accurate business information online matters. Recently, I was running a little late picking up pizza for a local event, so I hurriedly asked Siri for the closest Papa John’s …Continue reading »


The Friday Five

Five Things Law Firms Need to Know About Voice Search

By | Jun.15.18 | No Comments

According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that …Continue reading »


Law Firm Marketing

Five Onsite Tactics to Optimize Your Law Firm Website Now

By | May.22.18 | No Comments

There are countless offsite search engine optimization tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are …Continue reading »


Google Analytics Tip

UTM Parameters: A Better Way to Keep Tabs on Local Leads

By | Apr.25.18 | No Comments

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once …Continue reading »


Nothing But the Ruth!

Blogging for Search Results Domination in Your Niche

By | Apr.19.18 | No Comments

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. Six Blog Posts to Page One A new law regarding internet and digital …Continue reading »


SUCCESS STRATEGY

Three Marketing Best Practices for Lawyers Who Hate Marketing

By | Mar.29.18 | No Comments

When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, …Continue reading »


WEBSITE MUST-DOS

Three Updates for Your Digital Marketing List

By | Mar.13.18 | No Comments

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that …Continue reading »


Digital Marketing Tips

Time to Use Call Tracking With Google My Business

By | Mar.01.18 | No Comments

In the past, if you said you wanted to put a call-tracking number on your local directory listings, you might get a bunch of dirty looks and even be ostracized in certain circles. Almost every …Continue reading »