Marketing & Business Development


Work and Play

Gird Yourself for the Holiday Season!

By | Nov.22.17 | No Comments

The winter holidays draw nigh. The time has come to gird your loins and make provision for the breathless marathon ahead. To that end, we dedicate this post to the proposition that, “He who is …Continue reading »


Public Speaking

Need a Confidence Boost? Try This Before You Speak

By | Aug.23.17 | 1 Comment

When teaching speaking skills to lawyers, the first question is why participants are there. What do they want out of the session? The most common answer is they want to feel more confident. They want …Continue reading »


On Balance

How Tribes Can Power Your Law Practice

By | Jun.05.17 | 1 Comment

The idea of a “tribe” is powerful. Who would not feel connected in a group of people tied together by common values, traditions or goals? Tribes have two distinct yet equally important roles to play …Continue reading »


Be it Resolved 2017

We’ve Got Your Resolutions Covered

By | Dec.26.16 | No Comments

The end of another year looms, with all of the appropriate reflection and slate-wiping. But now it’s time to set your compass for the coming year. Want a little help drafting those 2017 New Year’s …Continue reading »


Merry Marketing Marathon

Five Digital Marketing Favorites

By | Dec.23.16 | No Comments

For our annual “Merry Marketing Marathon,” we look back over the past year and select a handful of your favorite legal marketing posts. Light up your thinking for the coming year’s digital marketing strategy with a …Continue reading »


Well Said!

Strategic December Business Development vs. Mere “Holiday Marketing”

By | Dec.08.16 | No Comments

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships. However, today’s legal environment …Continue reading »


One of a Kind

Do You Own Your Brand?

By | Nov.15.16 | 1 Comment

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot …Continue reading »


The Friday Five

Five Legal Marketing Trends to Watch

By | Oct.14.16 | 1 Comment

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. …Continue reading »


Ask the Experts at LMA

What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »


Talk About Yourself

What Is Your Value Proposition?

By | Aug.02.16 | No Comments

In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. People and careers are much more complex …Continue reading »