Marketing & Business Development


Be it Resolved 2017

We’ve Got Your Resolutions Covered

By | Dec.26.16 | No Comments

The end of another year looms, with all of the appropriate reflection and slate-wiping. But now it’s time to set your compass for the coming year. Want a little help drafting those 2017 New Year’s …Continue reading »


Merry Marketing Marathon

Five Digital Marketing Favorites

By | Dec.23.16 | No Comments

For our annual “Merry Marketing Marathon,” we look back over the past year and select a handful of your favorite legal marketing posts. Light up your thinking for the coming year’s digital marketing strategy with a …Continue reading »


Well Said!

Strategic December Business Development vs. Mere “Holiday Marketing”

By | Dec.08.16 | No Comments

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships. However, today’s legal environment …Continue reading »


One of a Kind

Do You Own Your Brand?

By | Nov.15.16 | 1 Comment

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot …Continue reading »


The Friday Five

Five Legal Marketing Trends to Watch

By | Oct.14.16 | 1 Comment

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. …Continue reading »


Ask the Experts at LMA

What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »


Talk About Yourself

What Is Your Value Proposition?

By | Aug.02.16 | No Comments

In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. People and careers are much more complex …Continue reading »


Play to Win

Building Relationships With Contacts

By | Jul.07.16 | 1 Comment

Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and …Continue reading »


Online Marketing

Five Ways to Market Your Law Practice with Video

By | Apr.21.16 | No Comments

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short …Continue reading »


Well Said!

First Time Meeting with a Prospective Client

By | Feb.10.16 | No Comments

A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be sitting …Continue reading »