Marketing & Business Development


LAWYER STARTUPS

10 Minutes with Legal Tech Entrepreneur James Jones Jr.

By | Jun.15.17 | No Comments

James Jones Jr. bumped up against a problem most new lawyers face when he first hung his shingle: where to find clients. That later led to a big idea. After practicing law for a decade, …Continue reading »


On Balance

How Tribes Can Power Your Law Practice

By | Jun.05.17 | 1 Comment

The idea of a “tribe” is powerful. Who would not feel connected in a group of people tied together by common values, traditions or goals? Tribes have two distinct yet equally important roles to play …Continue reading »


Be it Resolved 2017

We’ve Got Your Resolutions Covered

By | Dec.26.16 | No Comments

The end of another year looms, with all of the appropriate reflection and slate-wiping. But now it’s time to set your compass for the coming year. Want a little help drafting those 2017 New Year’s …Continue reading »


Merry Marketing Marathon

Five Digital Marketing Favorites

By | Dec.23.16 | No Comments

For our annual “Merry Marketing Marathon,” we look back over the past year and select a handful of your favorite legal marketing posts. Light up your thinking for the coming year’s digital marketing strategy with a …Continue reading »


Well Said!

Strategic December Business Development vs. Mere “Holiday Marketing”

By | Dec.08.16 | No Comments

About this time each year, law industry publications are rife with advice about “holiday marketing.” The advice tends to be about gift-giving protocols and using social events to network and create relationships. However, today’s legal environment …Continue reading »


One of a Kind

Do You Own Your Brand?

By | Nov.15.16 | 1 Comment

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot …Continue reading »


The Friday Five

Five Legal Marketing Trends to Watch

By | Oct.14.16 | 1 Comment

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. …Continue reading »


Ask the Experts at LMA

What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »


Talk About Yourself

What Is Your Value Proposition?

By | Aug.02.16 | No Comments

In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. People and careers are much more complex …Continue reading »


Play to Win

Building Relationships With Contacts

By | Jul.07.16 | 1 Comment

Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and …Continue reading »