Marketing & Business Development

The Friday Five

Five Legal Marketing Trends to Watch

By | Oct.14.16 | No Comments

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. …Continue reading »

Ask the Experts at LMA

What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »

Talk About Yourself

What Is Your Value Proposition?

By | Aug.02.16 | No Comments

In our product-oriented culture, people are encouraged to define and exploit their “personal brand.” I have always resisted the idea that individuals should come up with a self-definition that parallels Disney or Apple. People and careers are much more complex …Continue reading »

Play to Win

Building Relationships With Contacts

By | Jul.07.16 | 1 Comment

Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and …Continue reading »

Online Marketing

Five Ways to Market Your Law Practice with Video

By | Apr.21.16 | No Comments

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short …Continue reading »

Well Said!

First Time Meeting with a Prospective Client

By | Feb.10.16 | No Comments

A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be sitting …Continue reading »

Get Found!

Law Firm Marketing: Six Hot Search Tips for 2016

By | Feb.08.16 | 1 Comment

Driving traffic to your website through organic search is on every law firm’s marketing agenda — or it should be. If you’ve targeted wisely, then a significant percentage of your organic search traffic is primed …Continue reading »

Demonstrating Expertise

Why Lawyers Should Self-Publish Books

By | Jan.19.16 | No Comments

Lawyers writing books is certainly no grand innovation on the marketing front. If you can write a legal brief, you can write a book. But why should you? There are a number of reasons: 1. Authority. A book …Continue reading »

The Friday Five

How to Improve SEO for Your Attorney Bio

By | Jan.15.16 | 1 Comment

Clients hire lawyers, not law firms, so it’s no surprise that attorney bio pages are the most frequently visited content on most law firm websites. People come to your website to vet a referral, check …Continue reading »