“Let me tell you how wonderful I am!” One of the most difficult things about business development is having to promote yourself. Given the centuries-long tradition that deems it unseemly for lawyers to talk about their accomplishments, ...
Merrilyn Astin Tarlton - March 20, 2017Attorney at Work (www.attorneyatwork.com) announces the release of “Getting Clients: For Lawyers Starting Out or Starting Over,” a new book by legal marketing hall-of-Famer Merrilyn Astin Tarlton. REVIEW COPIES AVAILABLE Review copies and ...
Joan Feldman - March 7, 2017If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and business development — they just make it ...
Merrilyn Astin Tarlton - February 20, 2017You know by now (did you ever not?) that it takes more than your business card and an open door to draw clients into your law office. And while you may have devised your marketing plan and work it to the best of your ability, January is still a ...
Merrilyn Astin Tarlton - January 16, 2017Last week while driving to an appointment, I listened to a morning interview show on the local Public Radio affiliate. I live in Colorado where the snow is really starting to pile up in the mountains, so the topic could not have been more ...
Merrilyn Astin Tarlton - December 15, 2016You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — ...
Merrilyn Astin Tarlton - November 14, 2016Next month, Merrilyn Astin Tarlton's new book hits the streets, and we couldn't be more excited. Merrilyn Astin Tarlton - October 18, 2016
Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? What should your next priorities ...
Merrilyn Astin Tarlton - November 7, 2014When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...
Merrilyn Astin Tarlton - April 5, 2013It was a formal response to an RFP. Or maybe a pitch you finally made to that client you've been softening up for some time. And you were great! But ... no, you didn't get the work. It is so disappointing, that goes without saying. But ...
Merrilyn Astin Tarlton - August 13, 2012