One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...
Sally J. Schmidt - March 20, 2013A long time ago, in a life far away—November 2012—I wrote a Dropbox 101 post for Attorney at Work. Commenter Jeffrey Brandt suggested a "Dropbox 102" version to address security issues with sharing data in the cloud. It was a good suggestion, so ...
Vivian Manning - March 18, 2013
"Question: We’re moving to new offices in a couple of months. Some say this is a 'marketing opportunity.' I say it’s just important to let people know about our new address and contact information, but we don’t need to spend a lot of money on an ...
The Editors - March 14, 2013
It's International Women's Day today. And, while it's true that the annual celebration has its roots in the 1908 American Socialist Party's National Women's Day, the event has grown far beyond its original geography and ideological underpinnings ...
Merrilyn Astin Tarlton - March 8, 2013Working for yourself is awesome. Working by yourself is awesome, too. You get to set your own hours, you can wear whatever you want—and you get to run your business your way. But no one warns you when you open a solo practice—especially if you ...
Ruth Carter - March 5, 2013
In my previous post, I talked about the importance of capturing your sparks of genius in one centralized repository so you can organize, review and then act on them. Now let's look at three lesser-known ways to do that with the ultimate capture ...
Daniel Gold - March 4, 2013"Why Your Blog Sucks and What to Do About It" is Sam Glover's topic at the upcoming Lawyernomics 2013 conference. We talked with Sam last week to get a preview, and to learn a bit more about how wrong lawyer blogs can be. If you blog, or if ...
The Editors - March 1, 2013
On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...
Gyi Tsakalakis - February 25, 2013Today is the first in a new edition of "Ask the Experts" produced in collaboration with the Association of Legal Administrators. ALA told us that one of the most troubling issues on law firm managers’ desks right now is ...
The Editors - February 21, 2013If there is one thing I know to be true about lawyer marketing, it is that you will get out of something what you put into it, and nothing more.
Sally J. Schmidt - February 19, 2013
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