Columns

Writing Lean- Test Your Writing and Editing Skills
Writing Lean: Test Your Writing and Editing Skills

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Susan Kostal - March 4, 2020
Attorney or Lawyer — Which Am I?

Usually, we use the terms “attorney” and “lawyer” interchangeably, and there’s nothing wrong with that. But is there really a difference between the words?

Theda C. Snyder - March 2, 2020
Committing Time to Marketing Your Law Practice

Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.

Sally J. Schmidt - February 25, 2020
Gears Collaborative Thought Leadership
Who Has Time for Lunch? Try Collaborative Thought Leadership Marketing Instead

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

Jay Harrington - February 24, 2020
organize your time
Organize Your Time With a Good, Thoughtful Plan

Tips from Jamie Spannhake's inspiring new book, "The Lawyer, the Lion, and the Laundry: Three Hours to Finding Your Calm in the Chaos."

Jamie Spannhake - February 19, 2020
Analog Attorney
A Pencil as a Status Symbol? Yes, Please

Pencil obsession is at the core of an analog resurgence, with luxurious examples in every price point — including one that costs as much as a nice used car. Analog Attorney highlights the subjects of breathless pencil blog reviews.

Bull Garlington - February 17, 2020
With, Not Who, for Things; Who, Not That, for People

The general grammar rule is to use “who” to refer to people and “which” to refer back to inanimate objects. The possessive form of “who” is “whose” but there is no possessive form for “which.” The result is that writers must choose between a ...

Theda C. Snyder - February 12, 2020
DIY Unique Graphics Substantially Improve Law Firm Marketing

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Ruth Carter - February 5, 2020
Stickers Make Your Marketing Stick

Analog Attorney | Promotional adhesives are the most fun you can have when marketing and you should affix yours to everything, everywhere, all the time.

Bull Garlington - January 30, 2020
Launching an Emerging Practice Group? Think Buyer’s Journey in Your Content

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

Susan Kostal - January 29, 2020
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