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Analog Attorney
A Pencil as a Status Symbol? Yes, Please

Pencil obsession is at the core of an analog resurgence, with luxurious examples in every price point — including one that costs as much as a nice used car. Analog Attorney highlights the subjects of breathless pencil blog reviews.

Bull Garlington - February 17, 2020
With, Not Who, for Things; Who, Not That, for People

The general grammar rule is to use “who” to refer to people and “which” to refer back to inanimate objects. The possessive form of “who” is “whose” but there is no possessive form for “which.” The result is that writers must choose between a ...

Theda C. Snyder - February 12, 2020
DIY Unique Graphics Substantially Improve Law Firm Marketing

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Ruth Carter - February 5, 2020
Stickers Make Your Marketing Stick

Analog Attorney | Promotional adhesives are the most fun you can have when marketing and you should affix yours to everything, everywhere, all the time.

Bull Garlington - January 30, 2020
Launching an Emerging Practice Group? Think Buyer’s Journey in Your Content

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

Susan Kostal - January 29, 2020
Lawyer at laptop thought leadership
7 Statistics That Prove How Valuable Thought Leadership Marketing Is

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington - January 28, 2020
How Introverts Can Thrive in the Whirlwind of Work

Jane Finkle, author of "The Introvert's Ultimate Career Guide," says you may feel stressed working in the fast lane, but it’s crucial to stand up and be counted. Here are five pointers.

Jane Finkle - January 17, 2020
Your Livelihood Depends on Persuasive Writing

For more persuasive writing, make sure every word counts and sentence construction is terse. Here are some suggestions.

Theda C. Snyder - January 14, 2020
It’s-Time-to-Overcome-Your-Fear-of-Narrowing-Your-Focus
It’s Time to Overcome Your Fear of Narrowing Your Focus

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington - January 13, 2020
Handling Job Interviews While Under State Bar Investigation
Handling Job Interviews While Under State Bar Investigation

You really want a new job. One big reason: Your current firm engages in questionable ethics practices and, thanks to that, you are facing a state bar investigation. How do you get out while the investigation is pending?

Megan Zavieh - January 6, 2020
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