Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.
Susan Kostal - October 16, 2019
Did you know that many of our most cherished musical composers studied law? Josh Taylor explores the similarities in musical composition and legal writing.
Josh Taylor - October 14, 2019You want to come across as erudite, not clueless.
Theda C. Snyder - October 2, 2019
You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.
Jay Harrington - September 30, 2019Jared Correia predicts that modern law firms will eventually tailor their pricing plans to consumer expectations — it’s merely a question of when.
Jared Correia - September 24, 2019
Video | Nicole Abboud "Lead Like a Lawyer" No. 4
Nicole Abboud - September 23, 2019
Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...
Sally Kane - September 20, 2019Your bio is your calling card, but lawyers frequently miss the mark on what to include.
Ruth Carter - September 10, 2019
Video | Nicole Abboud "Lead Like a Lawyer" No. 3
Nicole Abboud - September 9, 2019
Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.
Susan Kostal - September 4, 2019
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