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Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Building a successful personal brand ...

Social media is trending in much the same way it has in past years: It's an even more reliable tool for nurturing and solidifying relationships. People turn to online social networks for recommendations on all sorts of things, including lawyers. ...

When talking with lawyers about Evernote, I often get the same comment: “I heard it was a good productivity tool so I downloaded Evernote, but I haven’t figured out how to get started with it.” Fortunately, there are some simple ways to ...

Last month, I attended TBD Law, an invitation-only lawyer unconference. The purpose of the event was to take a step back and look at the future of law practice. For me, it was a chance to reflect and strategize about how to be more effective and ...

Attorney at Work (www.attorneyatwork.com) announces the release of “Getting Clients: For Lawyers Starting Out or Starting Over,” a new book by legal marketing hall-of-Famer Merrilyn Astin Tarlton. REVIEW COPIES AVAILABLE Review copies and ...

A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think ...

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy ...

Lawyers have a lot of communication with their clients. But the vast majority of interaction tends to be related to specific matters — requesting some information, reporting on the status of a file, scheduling something, checking on a payment. ...

How do you manage a post-speech chat with someone who chooses to tell you how the problem you spoke about affects their company, and convert it into a solid opportunity? Last month, I showed you how to greet and interact with the group of people ...

If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and business development — they just make it ...