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Attorney at Work (www.attorneyatwork.com) announces the release of “Getting Clients: For Lawyers Starting Out or Starting Over,” a new book by legal marketing hall-of-Famer Merrilyn Astin Tarlton. REVIEW COPIES AVAILABLE Review copies and ...

A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think ...

This will completely frustrate you Western Civ majors, but your clients don’t care about your law firm’s history. I know it’s tempting to commemorate a big anniversary with a self-congratulatory press release, glossy collateral or detail-heavy ...

Lawyers have a lot of communication with their clients. But the vast majority of interaction tends to be related to specific matters — requesting some information, reporting on the status of a file, scheduling something, checking on a payment. ...

How do you manage a post-speech chat with someone who chooses to tell you how the problem you spoke about affects their company, and convert it into a solid opportunity? Last month, I showed you how to greet and interact with the group of people ...

If you are like most lawyers, you spend more time worrying about where your next client will come from than you’d like. It’s natural. Even the busiest, most successful lawyers work hard at marketing and business development — they just make it ...

It’s only been about six weeks since you made your New Year’s resolutions. Perhaps you are doing great. Perhaps your motivation is waning. Or maybe you're just not as far along as you'd planned. Wherever you stand in relation to your ...

When your brain knows just the right word, you can be more concise. And sometimes you can slip in the verbal dagger without the victim understanding what you’ve done.

Last fall, when I learned ALM Media had expanded the Legal Tech conference for 2017 to include a small firm focus, I was intrigued. During the newly branded Legalweek small firm track last week, hosted by How to Manage a Small Law Firm (HTM), ...

On a recent call with my business mastermind group, one of the members shared how quickly he was able to overcome a challenge in his company by tapping into his network for suggestions. He summed up the process with, “Your network is your net ...