A functional, optimized website can be a powerful marketing tool for law firms of all sizes. Your website is also a reflection of your brand and firm’s professionalism, making it even more important to get right.
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But what sets a great law firm website apart from the ones that are just okay, and how can you design a website that will attract visitors and convert those visitors into clients? We go over a checklist law firms can use to ensure their websites are built for success along with covering the web design services offered by TitleTap—a leading web design and marketing agency geared toward the legal industry.
Why do Websites Matter for Law Firms?
Today, when most people begin their search for legal services, checking online is the first thing they do. In fact, studies show that 81% of potential clients search online for a law firm before contacting one directly.
Having a website for your law firm is a great way to attract new leads. Your law firm’s website is likely to be the first impression you make on potential clients, making it essential to put your best foot forward and have a website that will showcase your firm’s quality and professionalism; if the first thing a potential client sees from your firm is a website that’s poorly designed or not visually appealing, it isn’t going to inspire a lot of confidence in your services.
Another key benefit of having a good website is that, unlike traditional office hours, a website is available 24/7. This provides potential clients with access to your firm’s information at any time so they can explore your services, read testimonials, or contact you through online forms—even when your office is closed.
Of course, this is only scratching the surface when it comes to the benefits a great website can offer. From growing your local presence via local SEO to generating leads via contact forms and lead magnets, a website can serve as the foundation for a wide range of marketing tactics.
For law firms, the value of a high-quality website really cannot be overstated.
The Ultimate Law Firm Website Checklist
A website is a must-have tool for today’s law firms, but not all websites are created equal. As mentioned, a poorly designed website can actually end up driving potential clients away rather than winning them over.
So, how do you make sure your website is optimized for both attracting and converting potential clients? Follow this checklist and you’ll be on the right path:
Make Sure it’s Secure
Security might not be the first thing most law firms think of when designing a website. But it should be. Today, cyberattacks have become more frequent and more sophisticated than ever, and law firms that collect personal information from their clients are prime targets.
To prevent data breaches and malware from impacting your site (and, ultimately, your firm’s reputation), it’s essential to make sure that you have all the applicable security plugins installed and enabled. This includes a web application firewall (WAF), anti-malware software, and data encryption. Be sure to also acquire an SSL certificate for your site. Not only will this provide an extra layer of security, but it will also signal to search engines and users alike that your website can be trusted. With TitleTap, security and compliance is included in every website, unlike competitors who offer it as an additional cost.
Pay Special Attention to its Design
You want your law firm’s website to make the right kind of first impression and send a clear message about your commitment to quality. And, to do that, it needs to have a functional, appealing, and professional design.
A good website doesn’t necessarily mean a huge website with an abundance of content. What it does mean, though, is a website that is set up correctly, designed attractively, and flows naturally.
Ensure Optimal Performance or Usability
Just as important s how well your website functions. This means ensuring that the site is user-friendly, easy to navigate, and accessible from a variety of devices.
If it refuses to load quickly on a phone or the layout and experience is not straightforward, then your visitors will quickly move on to the next option. Other important usability factors to consider include things like making sure the site loads quickly through proper optimization, making sure its layout is easy for users to navigate, and ensuring that all links and buttons function correctly.
Leverage High-Quality Content
A website is ultimately a vehicle for delivering key messages to potential clients, and those messages are broadcasted via your site’s content. Keep in mind that your website is only as valuable as the content you put on it or the information you share, so make sure that you focus on creating and displaying high-quality content.
Start with a compelling home page featuring skimmable, easy-to-digest and appealing messages. From there, create content for your attorney or team page that will showcase your team’s experience and accomplishments. Lastly, make sure your contact page includes a clear and effective call-to-action so that it will encourage visitors to take that all-important final step of reaching out to your firm.
Designing the Ultimate Law Firm Website With TitleTap
There are many factors that go into creating an effective website for law firms. That’s why most firms choose to work with a web designer or web design agency to get their sites up and running.
TitleTap can help your firm build an ideal website. Founded in 2013, TitleTap has grown to become a leading provider of design and marketing services for law firms. Compared to more generalized web design agencies, TitleTap’s laser focus on the legal industry makes them uniquely suited for designing websites that are optimized for law firms.
Here are a few more reasons why TitleTap is a great choice for law firms:
A Simple and Straightforward Process
Designing a website on your own can be complex and time-consuming. And, in many cases, even working with a web designer can be a hassle. But TitleTap strives to make the entire process as quick and effortless as possible. With TitleTap, all you have to do is select your plan and design, choose from a list of industry integrations, and let TitleTap take care of the rest. Based on your specifications, they’ll design a website for your firm without any hand-holding or hassle.
Next to ensuring a high-quality finished product, saving time is the biggest reason why law firms choose to outsource their website’s design. Thanks to TitleTap’s simple, straightforward process, you can look forward to a web design experience that requires virtually no effort on your part.
A Single Partner for Numerous Design and Marketing Services
Designing a website and getting it online is only the beginning for law firms. It isn’t enough to just build your site and hope potential clients find it; if you want it to actually reach its full, business-boosting potential, you’re going to need to execute a variety of marketing strategies. This includes strategies like SEO optimization, PPC ads, content marketing, social media marketing, collecting online reviews, and more.
In most cases, law firms are forced to work with a different agency for each one of these services. But with TitleTap, you get a single partner that offers the full breadth of design and marketing services law firms need to not only build a high-quality website but also use it to reach potential clients.
Other Exclusive Benefits
As a design and marketing agency that works exclusively with law firms and title companies, TitleTap offers a lot of extra benefits you probably won’t get with a run-of-the-mill web design agency. This includes benefits such as:
- Done-for-you Setup
- No Contracts
- 60-Day Money-Back Guarantee
- Starter Page Content
- Practice Blog Content
- SEO Included (per plan)
- Built In Firewall & SSL
- Free Redesigns
- Monthly Updates
- ADA Widget & SOC 2
- Language Translator
This comprehensive list of services and features ensures that your law firm’s website will be secure, functional, and optimized for results from day one.
Get Started Building the Ultimate Website for Your Firm
Whether you’re looking to revamp your firm’s old website or build a website for the first time, it’s important to get it right. By following the checklist we’ve provided in this article, you can create a site that will serve your firm for many years to come.
Or, if you would like assistance designing the ultimate website for your law firm, you can’t go wrong with TitleTap. To learn more about TitleTap’s comprehensive web design and marketing services for law firms, feel free to schedule a demo with them today!
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