Nothing but the Ruth

Introvert’s Survival Guide for Networking Events

By | Jun.20.12 | Business Development, Daily Dispatch, Nothing But The Ruth!, Rainmaking

I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the case. So every week I attend two to four networking meals and happy hours. Casual chit-chat with strangers over mini appetizers is not my idea of a fun evening.

As an Introvert, You’re in Good Company

Despite the fact that I’m a professional public speaker and regularly participate in flash mobs, I’m a big introvert. I dislike attending most events that involve large crowds of strangers. It makes me feel claustrophobic. I hate events that are so crowded that you have to yell to speak to the person next to you. When business groups try to entice me to attend their events by telling me over 1,500 people will be present, I cringe. My only comfort comes from reminding myself that I’m not the only person who feels this way.

As a business owner, it’s important to make connections within my community. Here are some of the lessons I’ve learned that help me navigate networking events as an introvert.

  1. If the event room is loud and crowded, head for the hallway. You will find your fellow introverts there, enjoying their space and speaking at a normal volume for conversation.
  2. If the event has an educational component, go to it. It will give you a smaller group to start with and a basis for starting conversations.
  3. Go to events for business professionals, not just for lawyers. Lawyer groups can lead to referrals, but business groups will put you directly in front of potential clients.
  4. Attend interesting groups and events. When you’re comfortable, you’ll be more effective at networking. When you go to events that interest you, you’ll be more likely to meet people who are like-minded and more likely to hire you.
  5. Don’t be afraid to branch out beyond the traditional networking events. Some networking groups do fun things like go-carts instead of traditional happy hours. You can also network at sci-fi conventions, hiking groups and book clubs.
  6. Go to lunch and breakfast events. You might be more comfortable talking to people over a meal with your hands occupied with silverware. These events tend to be smaller, too.
  7. Give yourself permission to leave early. It’s okay to set a goal for the number of contacts you want to make and leave once you achieve it.

If you’re ever uncomfortable at an event and you want to leave, it’s OK. You can always say you have another event to attend. No one has to know that the appointment is with your family, a book or your pillow.

Ruth Carter is a lawyer, writer and speaker. She is Of Counsel with Venjuris, focusing her practice on intellectual property, social media, First Amendment and flash mob law. Named an ABA Journal 2012 Legal Rebel, Ruth is author of the ABA book “The Legal Side of Blogging for Lawyers,” as well as “Flash Mob Law: The Legal Side of Planning and Participating in Pillow Fights, No Pants Rides, and Other Shenanigans.” In “Nothing But the Ruth,” she writes about the lessons she’s learning while building her practice. She blogs at Follow her on Twitter @rbcarter.

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3 Responses to “Introvert’s Survival Guide for Networking Events”

  1. Susanne Kennedy
    21 June 2012 at 5:20 pm #

    Great tips! I really like the first one. As an introvert, I am going to head for the hallway at the next big event to try it out. I constantly stress with my clients that are introverted that it is crucial to have a goal and reward, as you mention in number seven. Having a specific goal lets me know when I am done and can leave. Knowing how I will reward myself (reading a book, relaxing in the bath, etc) helps me get through the discomfort to complete the goals. Thanks for your suggestions.