Business Development

Deb Feder | A solid book of business is built on honest, curious conversations that move your relationship with your client toward a 'thinking partnership.'

Annette Choti | Using your Facebook page effectively requires effort, but here are tips to make increasing engagement less overwhelming.

Many lawyers are uncomfortable working in their firm's trade show booth. Make your time on the expo floor less stressful with this checklist.

Sally Schmidt | Six associate business development activities to help young lawyers get a running start building their law practices.

Sally Schmidt | Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Jay Harrington | The leap from law firm associate to partner means evolving from a "doer" to a "doer-seller."

This is your annual opportunity to make some things happen in marketing and business development. Don’t miss it!

Follow up email examples: Many lawyers get anxious about sending follow up emails to a prospective client. Here are some helpful tips. Key Takeaways When sending a series of follow-up emails to prospects, many lawyers get anxious about how well ...

A lawyer’s marketing efforts should focus on generating a strong referral pipeline—Can Lawyers Pay Referral Fees to Non-Lawyers?

The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times ...