When it gets right down to it, what lawyers do is all about clients. Those wonderful, awful, charming, annoying, challenging and gratifying people who actually pay you to do your work. So we are declaring it "This Business of Clients" ...
Roy S. Ginsburg - June 11, 2012
Well, really … why should he? I mean, knowing that people do things for their own reasons and not for yours, what’s in it for your partner to cross-sell you? Why should he introduce you to his client and promote you as someone who could help ...
Merrilyn Astin Tarlton - June 4, 2012Networking. You know you have to do it, but does the thought of engaging in endless awkward conversations at cocktail parties leave you cold? Does another round of seemingly irrelevant meetings of trade or civic or association groups make you ...
Roberta Montafia - April 12, 2012How many emails do you usually delete having read no more than the "from" line? Has your fear of adding to that in-box clutter—and recipiant irritation—kept you from including email in your marketing plans? Well, the truth is that there are ...
Ritchenya Dodd - March 29, 2012Like most attorneys starting a new firm, I want to know the best way to build my reputation—and my client base—so I asked for some advice from Erika Napoletano and Ari Kaplan. Napoletano is Redhead Writing and author of the book, "The Power of ...
Ruth Carter - March 27, 2012While there are some among us who associate March breezes with the crack of the bat, the good leather smell of a new mitt, and the Friendly Confines of their favorite ballpark. A whole other kind of spring training is about to get underway. It's ...
The Editors - March 9, 2012You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...
Josh King - February 28, 2012
Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any ...
William Melater - February 23, 2012Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, ...
Theda C. Snyder - February 14, 2012While forgetting names is not the worst thing you can do socially, conversely, remembering names is one of the best. It eases social situations, sets you apart from the other bumbling schlubs, lets your companion know that they had a positive ...
Mary Ellen Sullivan - January 23, 2012
Sign up for our free newsletter.
