Law Ruler April 2024
Trellis White paper Ad 770 Spot #6

Business Development

Step into Your Client’s Shoes

I learned everything I ever need to know about client service the first time I closed a deal on my own. I was a young client, anxiously micro-managing a negotiation that my outside counsel (whom I’ll call Steve) could have mastered in his sleep. ...

Precious Williams Owodunni - June 26, 2012
Introvert’s Survival Guide for Networking Events

I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the ...

Ruth Carter - June 20, 2012
When Is a Lawyer Like a Barber?

When it gets right down to it, what lawyers do is all about clients. Those wonderful, awful, charming, annoying, challenging and gratifying people who actually pay you to do your work. So we are declaring it "This Business of Clients" ...

Roy S. Ginsburg - June 11, 2012
multitasking
Why Won’t My Partner Cross-Sell Me?

Well, really … why should he? I mean, knowing that people do things for their own reasons and not for yours, what’s in it for your partner to cross-sell you? Why should he introduce you to his client and promote you as someone who could help ...

Merrilyn Astin Tarlton - June 4, 2012
Stop Wasting Your Time on Networking

Networking. You know you have to do it, but does the thought of engaging in endless awkward conversations at cocktail parties leave you cold? Does another round of seemingly irrelevant meetings of trade or civic or association groups make you ...

Roberta Montafia - April 12, 2012
Effective Email Marketing for Lawyers, Part One: The Basics

How many emails do you usually delete having read no more than the "from" line? Has your fear of adding to that in-box clutter—and recipiant irritation—kept you from including email in your marketing plans? Well, the truth is that there are ...

Ritchenya Dodd - March 29, 2012
Social Media and Marketing Advice for New Law Practices

Like most attorneys starting a new firm, I want to know the best way to build my reputation—and my client base—so I asked for some advice from Erika Napoletano and Ari Kaplan. Napoletano is Redhead Writing and author of the book, "The Power of ...

Ruth Carter - March 27, 2012
The Big Shows

While there are some among us who associate March breezes with the crack of the bat, the good leather smell of a new mitt, and the Friendly Confines of their favorite ballpark. A whole other kind of spring training is about to get underway. It's ...

The Editors - March 9, 2012
Lawyers Get Your Game On

You’ve probably heard of the wildly popular Foursquare and Farmville, where users receive incentives to participate in activities. But the concept of gamification—the use of virtual rewards, levels and status to motivate certain ...

Josh King - February 28, 2012
Young professional looking at question mark melater
Building a Referral Network from the Ground Up

Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any ...

William Melater - February 23, 2012
envelope

Welcome to Attorney at Work!

Sign up for our free newsletter.

x