Law Ruler April 2024
Ready Set Scale 770

Business Development

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Take a Victory Lap

If you were one of the 108 million Americans watching Super Bowl XLVIII, you know what I mean when I say it’s a rare few of us who’ll ever feel the adulation Jacoby Jones enjoyed when he ran back the first kickoff of the second half ...

Merrilyn Astin Tarlton - February 22, 2013
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Always Leave Them Wanting More

There’s an old show business axiom that you always want to leave the audience hungry for more. Yes, you may rightfully see your law practice as more business than vaudeville. But you also want clients to find working with you is so pleasant and ...

Merrilyn Astin Tarlton - February 8, 2013
Fretting a Client Sales Meeting? Talk to Yourself

Do you get a sinking feeling in your stomach when someone mentions pitching new business to clients? While selling your expertise and your practice's services gets easier the more you do it, having a few formulas to rely on can help get you ...

Allan Colman - January 30, 2013
Enterprising Lawyer: Matt Haverstick

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as ...

The Editors - January 29, 2013
Try These Google+ Tactics

I confess that I am annoyed when people call Google+ a ghost town. I have to bite my tongue and crack my knuckles to avoid furious screaming and typing "You're doing it wrong!" But wait. Wait. Let me back up a step and explain what Google+ is: ...

Gwynne Monahan - January 22, 2013
How Do I Ask for Business?

Question: "Help! I just need to know the right words to use. I’ve got a great network of potential clients and lawyers who could refer clients to me. But I apparently send the message that I’m not interested. How can I ask for ...

The Editors - January 21, 2013
Law School Regrets: Wish I had Made More Friends

I graduated from law school 30 years ago. When speaking to law students about how to find a job today, I mostly cover the basics. But I draw on my own experiences, too, and offer one bit of advice rarely provided by most career counselors. I ...

Roy S. Ginsburg - December 19, 2012
Writing an Ebook: What I Learned

Have you been thinking about writing a book? It can be a fantastic marketing tool that sets you apart from the pack—and you can leverage it to get media attention for your area of expertise. In the past, you had to pitch ideas to publishers, of ...

Ruth Carter - December 13, 2012
Nurture Your Network for Success

We’ve all heard the adage: “It’s not what you know; it’s who you know.” In reality, of course, it’s both. You can’t be a successful lawyer, or any professional, without knowing both the who and the what. But the message behind the well-worn ...

Steven Taylor - December 5, 2012
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Optimizing for Potential Clients

Many readers will require no introduction to the newest regular at Attorney at Work. Gyi Tsakalakis already has a following. He's been teaching social media and website best practices to lawyers for quite some time. His monthly column here, ...

Gyi Tsakalakis - November 28, 2012
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