Business Development

Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...

Online local directories (like Google+ Local, Yelp and Avvo) attract billions of searches a month combined. Those searching include potential qualified clients looking for a certain type of lawyer in a certain location. They are not shopping for ...

Question: Is there any room for personality in your professional biography? You don't want to be boring, but how informal can you get? Today LMA experts, Seth M. Apple, Dorothy Rausa and Stacy A. Smith answer the question to make sure potential ...

Every attorney I talk with likes to reminisce on the glory days of local search marketing, when doing well in “local search” was as simple as a full-size phone book ad, a call-tracking number — and maybe a few refrigerator magnets. While the ...

Recently, I needed a lawyer while out of state. I knew enough to know the law was different there — and that I was definitely going to need some expert advice. I also know more than a few things about how to find and engage a good lawyer. I ...

A lot of law firms spend good money to generate leads through marketing, advertising, promotions and networking, in both online or offline venues. But most of that money is lost because of inconsistent and unsystematic intake when a lead ...

Younger lawyers often wonder where to begin their marketing efforts. Without a notable track record of experience or expertise, and lacking contacts in a position to send business, the odds can seem insurmountable. If you are part of a firm, ...

You're a litigator—when people need you, they find you, right? But until they do, they don't think much about you. All your usual business development tactics seem doomed to fall on deaf—or, at the very least, uninterested—ears. So, how do you ...

Legal question-and-answer sites—they're sometimes controversial but ultimately worth the effort. At least that’s been my experience. I’ve used legal Q&A sites as part of my San Diego-based criminal defense law firm’s marketing outreach and, ...

At a time when the supply of good, qualified lawyers exceeds the demand—and with so many options for finding legal advice or representation online—it is critical to differentiate your practice. To be found and hired, you need to speak clearly ...