We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas ...
Jordan Furlong - February 21, 2011Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...
Theda C. Snyder - January 10, 2011