Digital Marketing for Law Firms

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

A lot of small, local firms are on the edge in the best of circumstances, let alone in times like these. Do not panic. Take a breath, collect yourself and get to work. Use these steps from Conrad Saam to protect your firm.

If you are finding it tough to get new leads or cases during the shutdown, join us for a free webinar and a Q&A session on Monday, April 13 at 1 p.m. ET (10 a.m. PT). (Watch the recorded video webinar here.) The team of experts from Nifty ...

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...