Digital Marketing for Law Firms

Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

More legal marketers, firm leaders and legal departments are using data analytics to be smarter in how they connect with audiences and manage work. Mark Beese shares examples from the Tech West conference.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...