Digital Marketing for Law Firms

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

More legal marketers, firm leaders and legal departments are using data analytics to be smarter in how they connect with audiences and manage work. Mark Beese shares examples from the Tech West conference.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.