Digital Marketing for Law Firms

Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of ...

According to the projections in a VoiceLabs report, about 33 million voice-first devices were in circulation at the start of the year. By voice-first, we mean devices like the Amazon Echo and Google Home that sit on your counter and only ...

There are countless offsite SEO tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are within your control? Have ...

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once they get there. In a previous ...

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. My goal was to break this law down into the elements that businesses need to know about and ...

Search engine optimization, or SEO, can be a swirl of should-do, could-do, would-do-if-there-was-time … suddenly it’s an alphabet soup and not much has changed for your website. But an SEO workshop earlier this year at LMA Tech West struck me as ...

When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, aversion or ...