Want to update and improve your firm's website? Take a lesson from what the most successful and tech-savvy sites have in common. Here are five things designers are working on specifically for law firm websites. ... Karin Conroy - February 5, 2016
In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.
Gyi Tsakalakis - January 22, 2016If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Platforms like ...
Nicolas Gomez - January 8, 2016Maybe as I get older I have less patience for things that seem wasteful or meaningless, or maybe I’m just getting crankier. I suspect people who work with me would choose the latter, but I have made strides over the past few years in learning ...
Otto Sorts - January 5, 2016Recently the lawyers in my new firm decided to be more active on social media, particularly in blogging and on a Facebook page. The partners are looking to me for guidance on how to build their online presence, and I, in turn, am looking to them ...
Ruth Carter - November 11, 2015A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all.
Gyi Tsakalakis - August 6, 2015Question: I am an attorney looking to build my brand online. So what social media platforms should I get active in, or are any of them really that important? A person could go crazy keeping up with every single social media ...
The Editors - August 4, 2015Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding ...
Jay Harrington - July 3, 2015I did a speaking tour this spring that I called "The Undeniable Tour." It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar associations. The tour also provided the ...
Ruth Carter - June 16, 2015The failure of most social marketing stems from categorizing the platforms as distribution channels — or in the same light as television, radio and newspapers. They are not. These are conversation channels. A place for the transmission of ...
Drew Keller - June 8, 2015