Lawyer Social Media

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

It’s no secret that links help your rankings on search engines. It’s also no secret that likes, follows and +1’s are signs of popularity and working their way into search engine ranking factors as well.

Krebbs came to me for advice. It seems one of his associates had called in sick the day they were to prepare massive final documents for a filing, leaving Johnson high and dry to finish it by himself. That very same night, however, Krebbs saw ...

LinkedIn has 175 million users so far. All of whom are looking to network with business professionals specifically. For an attorney, this is an untapped market for potential clients. And, of course, in terms of employment-seekers, it’s a ...

Twitter lists are an easy way to group what flows through Twitter so that you can better organize the flood of information. I've found that Twitter lists are useful for all kinds of things — whether they're private so that you can keep tabs on a ...

News Flash: No one is looking at your law firm website.It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and they say, “Of ...

Hashtags have long been a staple of social media sites like Twitter and Instagram, as well as Tumblr and Pinterest. Facebook’s new hashtag platform, launched in July, approaches hashtagging in a similar fashion. For the uninitiated, a ...

Social media is here to stay, and forward-thinking lawyers are taking advantage of the networking opportunities it offers. But what about when your consumer client seeks you out to connect on social media? Should you accept connection requests ...

It's pretty clear that the web is going visual. As Google Chairman Eric Schmidt puts it, “The content of the Internet is video.” Google is adding new ways to explore images online. Even local business listing results are becoming more ...

Despite LinkedIn's reputation as the social networking site for professionals, there are still skeptics who question its value. Most of the skepticism among lawyers arises from questions of confidentiality. That's natural. Holding information ...