Let me tell you a story about a brainy brief writer. She was smart, hardworking and loved practicing law. But she had few clients of her own. This made her beholden to others at her firm. Over the years, she came to believe she could never be a ...
Heidi Nadel - April 6, 2018Ryan Nevin’s article “Ways to Get Clients After Hanging Out Your Shingle” has some great tips. He’s right that you should network with attorneys who don’t do what you do to get referrals. But that’s only part of the answer. You should also make ...
Dustin Cole - March 14, 2018Unfortunately, there is no template or set of instructions that works for every lawyer. I have seen a lot of tactics executed with varying degrees of success. What seems to work best is engaging in an activity that is natural to you. What do I ...
Toni Wells - February 13, 2018Most lawyers have to attend events. Clients have parties, law firms host functions, organizations hold galas and associations offer networking meetings. If you’re someone who detests going to these, particularly when you don’t know anyone, I am ...
Sally J. Schmidt - December 20, 2017You’ve heard it hundreds of times: You need to network! If you want to build your client base, get referrals, establish your brand and be a better lawyer, networking is required. But when you’re already busting your tail to bill 1,800 (or more) ...
Stephanie R. Hanna - December 11, 2017Regarding your self-promotion, I have good news and I have bad news. Good news: There are more opportunities to promote yourself than ever before. Bad news: The sprawl of marketing opportunities is so fractured and vast, you'll need multiple ...
Bull Garlington - April 6, 2017I have always considered myself an introvert. I always admire those individuals who show no restraint as their laughter booms across the room, or who talk excitedly to someone they have just met. But, alas, that has never been me. As such, I ...
Suzanne Deliscar - February 22, 2017On a recent call with my business mastermind group, one of the members shared how quickly he was able to overcome a challenge in his company by tapping into his network for suggestions. He summed up the process with, “Your network is your net ...
Ruth Carter - February 8, 2017Last October, I posted advice in this space on how to extricate yourself gracefully from unwelcome conversations at networking events. Recently, a reader asked how to handle the reverse situation: when you’re the one being ditched. (I’ll ...
Mike O'Horo - August 8, 2016Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and “10” was something like “Take ...
Sally J. Schmidt - July 7, 2016