Law Firm Marketing

Tell the truth. You’re always on the lookout for a few really good marketing ideas. We all are. Even the world’s busiest lawyers are interested in the possibility of new (better!) clients. Because it is just so hard to go out looking for ...

In recent years, as we all know, large law firms cut back on hiring, laid off staff and, in a handful of high-profile cases, dissolved. Consequently, we've seen a surge of interest in “going solo” among current and former BigLaw associates and ...

This post is not intended to convince you to join Google+. My friend Steve Matthews explains why lawyers should care about Gyi Tsakalakis - January 14, 2013

Ready to ratchet up your marketing? Perhaps business is slower than you'd like, or you just don’t like the direction your practice is taking—too much repetition, not enough challenge? Maybe it's time to refocus your practice. Or maybe you need ...

I graduated from law school 30 years ago. When speaking to law students about how to find a job today, I mostly cover the basics. But I draw on my own experiences, too, and offer one bit of advice rarely provided by most career counselors. I ...

Have you been thinking about writing a book? It can be a fantastic marketing tool that sets you apart from the pack—and you can leverage it to get media attention for your area of expertise. In the past, you had to pitch ideas to publishers, of ...

Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...

We’ve all heard the adage: “It’s not what you know; it’s who you know.” In reality, of course, it’s both. You can’t be a successful lawyer, or any professional, without knowing both the who and the what. But the message behind the well-worn ...

While building my law firm’s website this year, I looked at quite a few law firm sites to learn what works and what doesn’t. In the process, I learned how hard it is to design and construct a site for a law firm. I also learned that many firms' ...

Many readers will require no introduction to the newest regular at Attorney at Work. Gyi Tsakalakis already has a following. He's been teaching social media and website best practices to lawyers for quite some time. His monthly column here, ...