Law Firm Marketing

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

It's an ideal time to launch a career as a freelance lawyer, but is it right for you?

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

Wayne Hassay | No-nonsense insight on how legal service plans work and how they deliver for solo and small law firms.

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?