Law Firm Marketing

Website trends have shifted dramatically over the past year, driven by the rapid rise of AI and evolving user expectations.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | Let's face it, many legal blog posts are easy to ignore. Here's a structure for writing posts that are simple, skimmable — and readable.

Marin McCall | Four questions to ask before launching a social media account for your legal practice.

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large ...

Business development coaching can help lawyers meet their goals for both short- and long-term success.  When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued serving their clients remotely and ...

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.