Law Firm Marketing

legal marketing reports
The Smart Lawyer’s Guide to Reading a Marketing Report 

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Chip LaFleur - May 12, 2025
asking questions to win new business
Ask, Don’t Tell: The Power of Questions in Winning New Business

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally J. Schmidt - May 8, 2025
Selling Legal Services
Selling Legal Services Is Hard: How to Get Over the Fear and Keep Going

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

Jay Harrington - May 7, 2025
content marketing for law firms
Content Marketing for Law Firms in 2025: Seven Essential Tips to Boost Your Law Firm’s Marketing Efforts

"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...

Sayre Happich - May 5, 2025
freelance lawyer
Here’s What You Need to Know About Being a Freelance Lawyer

It's an ideal time to launch a career as a freelance lawyer, but is it right for you?

Joan Feldman - April 22, 2025
client transition strategies
Easing a Client’s Transition When Lawyers Leave or Retire

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Sally J. Schmidt - April 10, 2025
PPC for Lawyers
PPC for Lawyers: 10 Tips to Attract More Clients With a Successful PPC Campaign

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

Sasha Berson - April 5, 2025
laptop with growth bar chart representing law firm growth through legal service plans
Unlocking the Full Potential of Your Legal Practice: How Lawyers Can Leverage Legal Service Plans

Wayne Hassay | No-nonsense insight on how legal service plans work and how they deliver for solo and small law firms.

Wayne Hassay - April 3, 2025
local service ads for law firms
A Comprehensive Guide to Google’s Local Service Ads for Law Firms

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?

Karin Conroy - April 1, 2025
legal blogging
Is Legal Blogging Still a Viable Client Acquisition Strategy in 2025?

David Arato | Is blogging an effective strategy for client acquisition in 2025, or should lawyers direct their efforts elsewhere?

David Arato - March 25, 2025
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