Law Firm Marketing

Of all the digital assets in a modern firm's growth toolkit, video marketing for lawyers remains the most engaging medium available—and the single best way to project baseline professionalism and deep competence to a skeptical audience.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Don't wait for your pipeline to dry up. Take these positive, actionable steps over the next 30 days to set up a sustainable law firm business development plan built for modern legal success.

Sally Schmidt: Much has been written and said about the value of forming client teams, but not all lawyers understand what that actually means.

Karin Conroy | Podcasting, when deployed with strategic intent, has become one of the most effective authority-building mechanisms available to legal professionals.

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

How do you say thank you after a job interview or follow up after a promising client meeting? How do you express appreciation for a mentor’s advice, or thank someone for a solid referral? Gratitude is the coin of the realm when it comes to ...

You have about 30 seconds to prove callers reached the right lawyer before they hang up and call the next firm. Connor Gallic breaks down the intake script that gets callers to convert.

Jay Harrington | If you try to do everything yourself, you’ll limit your potential. Here are three fundamental steps to achieving scale.

Many law firms waste marketing dollars on leads that slip through the cracks. Avoid these four common legal client intake mistakes to scale your practice and convert more browsers into buyers.