Law Firm Marketing

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Sasha Berson | Law firm marketing is an arms race. If your agency isn't equipped to win it for you, prepare to hand clients to your competitors. So, what's a law firm owner to do? Let's break it down.

You really want to believe your law firm's marketing team is doing all the right things. How can you be sure? Here are five signs your trust may be misplaced.

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.

Jay Harrington | You're not pushing people down a funnel. Most of the people won’t move until they’re ready. But you can catch them as they fall.

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney.

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.