Law Firm Marketing

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.

Jay Harrington | You're not pushing people down a funnel. Most of the people won’t move until they’re ready. But you can catch them as they fall.

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney.

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

In law school, you were trained to win. Yet after years of practice, many law firm owners don’t feel like winners. If you own a small law firm, you could turn that around with this formula for making $1 million or more in profits every year. ...

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

Jay Harrington | A successful integration strategy looks like a business development campaign. Law firms that get it right do these four things well.