Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.
Jay Harrington - February 24, 2020
Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.
Mark Homer - February 18, 2020Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.
Ruth Carter - February 5, 2020
Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.
Jared Correia - February 2, 2020
Analog Attorney | Promotional adhesives are the most fun you can have when marketing and you should affix yours to everything, everywhere, all the time.
Bull Garlington - January 30, 2020
It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.
Susan Kostal - January 29, 2020
Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.
Jay Harrington - January 28, 2020
It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.
Mark Homer - January 27, 2020
Jay Harrington says if you want more business, build a narrowly-focused practice.
Jay Harrington - January 13, 2020
The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.
Andrea Cannavina - December 13, 2019
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