Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.
Jay Harrington - January 28, 2020
It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.
Mark Homer - January 27, 2020
Jay Harrington says if you want more business, build a narrowly-focused practice.
Jay Harrington - January 13, 2020
The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.
Andrea Cannavina - December 13, 2019Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...
Sally J. Schmidt - December 12, 2019In Part 3 of his analysis of the 2019 Legal Trends Report, Jared Correia asks, "Why won’t lawyers talk to consumers about what they most want to know: case process and total price?"
Jared Correia - December 10, 2019
Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...
Amy Hunt - December 9, 2019
PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.
Meredith Parfet and Aaron Solomon - December 3, 2019Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.
Jared Correia - December 2, 2019
Jay Harrington | Jump in and ride the podcasting wave.
Jay Harrington - November 20, 2019
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