Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...
Mark Homer - March 31, 2020
Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.
Convert IT - March 27, 2020
Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.
Jay Harrington - March 25, 2020Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.
Sally J. Schmidt - March 19, 2020
Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.
Paul Cannon - March 12, 2020
Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.
Gina Rubel - March 9, 2020
You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.
Tom McMakin - March 5, 2020
Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.
Susan Kostal - March 4, 2020
Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.
Ari Kaplan - March 3, 2020Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.
Sally J. Schmidt - February 25, 2020
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