Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Will Hornsby examines the blurred lines between the ethics rules governing lawyer “advertisements” and “solicitations.”
William Hornsby - November 19, 2019
Littler Mendelson has gone big into video, with a studio inside its Kansas City office, videographers on staff and numerous video channels. Susan Kostal looks at how the firm is spinning its educational video prowess into social media gold.
Susan Kostal - November 13, 2019
Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).
Matthew Prinn - November 11, 2019
The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.
Mike Margol - November 8, 2019
When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.
Emily Brooks - November 7, 2019
How did Keesal, Young & Logan manage to become indispensable to NetApp for services such as automating legal and business processes?
Laura Ernde - November 5, 2019
More legal marketers, firm leaders and legal departments are using data analytics to be smarter in how they connect with audiences and manage work. Mark Beese shares examples from the Tech West conference.
Mark Beese - November 4, 2019If you want people to help you, they need to know exactly what you want. Follow Sally Schmidt's advice on being more specific to help your contacts help you.
Sally J. Schmidt - October 29, 2019
Mike O'Horo explains the process whereby you help those who’ve found you make a well-informed and reliable decision — painlessly for them and for you.
Mike O'Horo - October 24, 2019
Increasingly, firms are using data to find hidden-gem topics. Susan Kostal explains how one firm used data to drive its content strategy, ultimately expanding a niche practice.
Susan Kostal - October 16, 2019
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