Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.
Jared Correia - September 4, 2019
Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.
Susan Kostal - September 4, 2019
Mike O'Horo explains the perverse dynamic at play when firms hire lateral partners, and what's really at stake.
Mike O'Horo - August 22, 2019LinkedIn can be a big asset to your career, says Ruth Carter, but a nightmare when you get a slew of unsolicited messages. How do you respond?
Ruth Carter - August 21, 2019
Michael Rynowecer says meeting these new expectations means the difference between getting hired and not. Here are changes having the most impact on law firms.
Michael Rynowecer - August 20, 2019
Infographic | Ari Kaplan's nine ways to get more out of getting published.
Ari Kaplan - August 16, 2019Invest, maintain or divest? This process will help you identify where to focus your marketing.
Sally J. Schmidt - August 14, 2019
Gathering all available facts puts your firm in a much better position to match your pitch to the needs of your potential new client.
Matthew Prinn - August 13, 2019
I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?
Susan Kostal - August 8, 2019
Here's the first installment in Andrea Cannavina's no-nonsense guide to starting your dream business.
Andrea Cannavina - August 2, 2019
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