Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Want your talks to be well-received? Be yourself, field as many questions as you can — and have fun.
Ruth Carter - June 12, 2019
It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.
Karin Conroy - June 11, 2019
SEO-driven headlines risk becoming an emotionless keyword salad of search terms.
Susan Kostal - June 6, 2019
Simple tips for incorporating social media into your business development activities.
Elizabeth Ferris - June 4, 2019
Top takeaways from LMA Silicon Valley's recent In-House Counsel Summit.
Susan Kostal - May 31, 2019Volunteering to help a partner or be a fill-in could give you great exposure.
Sally J. Schmidt - May 30, 2019
When must a law firm’s marketing endeavors comply with the rules of professional conduct?
William Hornsby - May 29, 2019
Principles to keep in mind when building your personal brand through the content you produce and share.
Jay Harrington - May 28, 2019
What matters most for lawyers when it comes to performing well in Google local searches?
Mike Ramsey - May 21, 2019Other lawyers are searching LinkedIn when they want to find a lawyer to refer. Here's what they're looking for.
Ruth Carter - May 20, 2019
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