Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Here's a checklist to run through before you start your search for a BD or marketing professional.
Kate Shipham - July 17, 2019
Ask the Experts at 2Civility.org: Is there an acceptable practice for soliciting reviews without violating the rules of professional conduct?
Mark C. Palmer - July 16, 2019Many lawyers have a natural slowdown in business during the summer. Here are ways you can take advantage of it to invest in your business.
Ruth Carter - July 9, 2019It’s one thing to say, “We understand the process.” It’s another to show it to with, for example, process maps, charts, timelines, who-to-call lists or decision trees.
Sally J. Schmidt - June 26, 2019
You may be skeptical about the payoff of networking at events, says Roy Ginsburg, but betting on the longshot can pave the way for opportunities. Here are easy tips for even the biggest introvert.
Roy S. Ginsburg - June 17, 2019
Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.
Jay Harrington - June 13, 2019Want your talks to be well-received? Be yourself, field as many questions as you can — and have fun.
Ruth Carter - June 12, 2019
It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.
Karin Conroy - June 11, 2019
SEO-driven headlines risk becoming an emotionless keyword salad of search terms.
Susan Kostal - June 6, 2019
Simple tips for incorporating social media into your business development activities.
Elizabeth Ferris - June 4, 2019
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