Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Michael Rynowecer says meeting these new expectations means the difference between getting hired and not. Here are changes having the most impact on law firms.
Michael Rynowecer - August 20, 2019
Infographic | Ari Kaplan's nine ways to get more out of getting published.
Ari Kaplan - August 16, 2019Invest, maintain or divest? This process will help you identify where to focus your marketing.
Sally J. Schmidt - August 14, 2019
Gathering all available facts puts your firm in a much better position to match your pitch to the needs of your potential new client.
Matthew Prinn - August 13, 2019
I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?
Susan Kostal - August 8, 2019
Here's the first installment in Andrea Cannavina's no-nonsense guide to starting your dream business.
Andrea Cannavina - August 2, 2019
Product Review | Speed, control, flattened costs … these are all compelling factors in favor of LawLytics for law firms seeking web design services.
Jared Correia - August 1, 2019
Infographic | Ari Kaplan's public speaking tips help increase your comfort level, communicate more effectively and connect with your listeners.
Ari Kaplan - July 26, 2019
Don’t waste resources on antiquated methods. These SEO tactics, while once effective, don't carry the same weight today.
Mike Ramsey - July 24, 2019
Whether it's your first guest article for a legal publication or your umpteenth blog post, these tips can jumpstart your next writing project.
Emily Brooks - July 19, 2019
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